# What is weRate

A friendly overview of weRate and why it exists.

weRate is a new kind of review platform that focuses on **real experiences verified in the real world**. It helps people discover great places through contributions that are human, authentic, and rewarded.

✅ No more fake reviews\
✅ No more ad-driven platforms\
✅ No more value extraction

#### weRate in one glance

* 🌍 A social discovery app for real world places
* 📸 Reviews grounded in verified presence
* 🎮 A gamified experience that makes exploring fun
* 🧭 A trusted guide for restaurants, cafés, bars and local gems
* 🎁 A reward system that gives value back to the community
* 👫 Designed for explorers, locals, and friends who want real recommendations

People want to know what is genuine, what is human and what is worth trying.\
weRate turns everyday experiences into signals others can trust.


# Mission and vision

Our mission and long term vision for building the world’s most trusted platform for authentic, human verified reviews.

### 🌱 Our mission

weRate exists to bring trust back to local discovery.

The internet is full of reviews yet very few feel real.\
AI generated content grows rapidly. Fake reviews distort reality. Traditional platforms reward noise instead of honesty.

Our mission is to fix this by creating a place where people can

* ✔️ Share real experiences
* 🧾 Prove authenticity through real world validation
* 🥇 Earn value for meaningful contributions
* ❤️ Help others make better decisions

***

### 🔍 Why weRate matters

People want recommendations they can rely on.\
Businesses want feedback they can trust.\
Communities want platforms that reward those who create value.

weRate makes this possible through

* 📍 Proof of presence
* 🤝 Human verified reviews
* 🟣 Fair rewards and recognition
* 📱 A modern, mobile first experience

It brings clarity, simplicity and trust back to everyday decisions.

***

### 🌎 Our long term vision

We aim to build the world’s most trusted review ecosystem.\
A place where

* Real people shape discovery
* Quality outweighs volume
* Local businesses grow through transparent feedback
* Communities participate in the value they help create

weRate is designed for a future where authenticity becomes a premium.\
A future where human verified experiences matter more than algorithmic noise.

### 🧱 A new foundation for trust

weRate is more than a review app. It is a community powered system designed to rebuild credibility in local discovery. A trustworthy layer for the real world.


# Product in one glance

A fast and friendly overview of the app experience, showing how weRate works at a high level.

### 💡 The core idea

weRate turns real world experiences into trusted recommendations through verified check ins, simple reviews and community rewards. It blends authenticity, social discovery and gamification into one seamless app.

We make it easy to

* 📍 Check in at a venue and prove you were there
* 📝 Share a simple, honest review grounded in real experience
* 🎉 Earn points, rewards and recognition for quality contributions
* 🗺️ Explore a map filled with trusted places around you
* 👫 Follow friends, locals and explorers whose taste you trust

Every action strengthens a system built on real presence and real insight.

***

### 🔐 What makes the app unique

* 🔗 Reviews connected to verified check ins
* 🤖 Resistant to AI generated or fake content
* 🎮 Gamified progression that makes exploring fun
* 🏆 Leaderboards and status based on authenticity, not volume
* 🎁 Rewards and perks for contributing to the community
* 📱 Designed to be intuitive for everyone, even without crypto knowledge

***

### 🎯 Who it is for

weRate is built for

* People who want recommendations they can trust
* Friends who explore cities and share experiences
* Locals who love discovering hidden gems
* Foodies, travelers and community members who value authenticity
* Businesses that want fair, verified feedback

Anyone who enjoys exploring the real world benefits from weRate.

***

### ⚡ A simple and powerful flow

1. [Download](https://get.werate.io) the app
2. Check in at a place you are visiting
3. Leave a quick, honest review
4. Earn rewards and level up your profile
5. Discover new places from trusted contributors

Everything feels light, social, and grounded in the real world.

weRate brings authenticity to local discovery in a way that is effortless and rewarding.


# Why now

Why this moment is ideal for a review platform built on real human experiences.

### ⚡ A perfect moment for change

Reviews shape most daily decisions, yet trust in online content has never been lower. AI generated posts multiply, fake reviews distort perception and traditional platforms cannot keep up. People want recommendations that feel real and personal again.

### 🌍 Three major forces reshape the landscape

* 🤖 AI generated content multiplies
* 📉 Trust in traditional reviews declines
* 🧭 Discovery becomes social and locally driven

These shifts redefine what people expect from a review platform.

### 🧡 Why consumers demand authenticity

People want quick, honest signals from real humans who were physically present. Long text posts, anonymous accounts and generic ratings no longer feel credible.

### 🏪 Why businesses need a new standard

Local businesses depend on fair and accurate feedback yet face manipulation, fake reviews and outdated tools. They need transparency and protection, not noise.

### 🚀 The opportunity

This shift opens the door for a platform anchored in verified human presence and aligned incentives. A platform where reviews cannot be faked at scale and where people are rewarded for contributing real experiences.

weRate is built for this moment.


# The rise of AI generated content

Why the explosion of AI generated content makes authentic, human verified reviews more important than ever.

### ⚠️ A new wave of artificial content

AI tools make it easy to generate massive amounts of text, comments and reviews at almost no cost. Synthetic content blends into real feeds, making it harder for users to identify genuine human experiences.

### 📈 A growing problem

* Large language models can generate thousands of reviews instantly
* Fake accounts mimic natural behaviour and writing styles
* Traditional platforms cannot reliably detect synthetic content
* Businesses face both fabricated praise and orchestrated attacks
* Users lose trust and question whether anything is real

When reviews no longer represent actual experiences, platforms lose credibility.

### 🧩 How trust erodes

People increasingly wonder

* Is this written by a human
* Did the reviewer actually visit
* Are the ratings inflated
* Is this content organic or manipulated

Confidence drops and discovery becomes guesswork instead of guidance.

### 🔍 Why it matters now

AI generated content is multiplying, and legacy systems cannot stop it.

At the same time, people look for

* Real experiences
* Real photos
* Real presence
* Real voices they can trust

Authenticity becomes both scarce and valuable.

### 🚀 The opportunity for a new standard

weRate is built for this exact shift. Every review connects back to real world presence, making it impossible to fabricate experiences at scale.

As synthetic content floods the internet, verified human experiences become the most trusted signal.\
weRate protects and elevates that signal.


# Shift toward authenticity and real world discovery

A look at the global shift in consumer behaviour toward real experiences, trusted voices, and human powered discovery.

### ❤️ People want what feels real

As AI generated content grows, people increasingly look for experiences that come from someone who was actually there. Authenticity becomes a filter for trust, and human verified contributions become the most reliable form of guidance.

### 🔄 Changing expectations

Users now expect

* 📍 Proof that a reviewer visited the place
* 📸 Real photos instead of polished marketing shots
* 💬 Honest opinions instead of scripted content
* 👫 Recommendations from people they relate to
* 🌐 A sense of community rather than anonymous feeds

Digital content alone is no longer enough. People want signals grounded in real life.

***

### 🌆 The rise of local exploration

Cities are becoming more dynamic and diverse. People discover new venues through

* Friends
* Social apps
* Micro communities
* Local creators
* Personal networks

The most trusted recommendations come from real people who share real experiences.

***

### 🏚️ A shift away from traditional platforms

Legacy platforms struggle because

* Their content feels outdated
* Their recommendations feel generic
* Their search is complicated and slow
* Their trust mechanisms are weak
* Their incentives do not reward quality contributions

Users want discovery that is simple, social and based on real presence.

***

### 📌 Why this moment matters

The combination of

* AI saturation
* Declining trust
* Social discovery habits
* Growth of local exploration

creates the perfect environment for a new kind of platform.

Human verified content becomes the new gold standard.\
weRate is built around this shift from the ground up.


# Market Landscape

A clear view of how the global review and discovery market works today and why it is ready for reinvention.

### 🌎 A global behaviour with massive impact

People rely on reviews before choosing almost anything. From restaurants and cafés to hotels, shops, experiences and services, reviews guide everyday decisions. This behaviour now influences billions in economic value and shapes how businesses grow.

What started as a niche online feature has become one of the most powerful forces in the local economy.

### 🔄 Discovery is changing fast

The way people find places no longer follows a straight path. Traditional directories and old review platforms still exist, but they have lost their central role. Discovery now comes from a mix of

* Social apps
* Local creators
* Friends and micro communities
* Personal networks
* Short form content

People want inspiration from real humans, not static lists.

### 🧩 A fragmented and unreliable ecosystem

Although the market is huge, it is scattered. Reviews live across legacy platforms, social feeds, influencer posts, private groups, messaging apps and AI generated content. None communicate with each other, and none guarantee that what you read comes from someone who was actually there.

This fragmentation creates noise. It makes discovery feel inconsistent, sometimes even random.

### 🛑 The trust gap

The more content appears online, the harder it becomes to trust it. Anonymous accounts, synthetic posts, paid placements and manipulated reviews weaken the signals users depend on. Businesses are also affected, often judged by content that does not reflect real experiences.

People are not looking for more reviews. They are looking for reviews they can believe.

### 🚨 A market ready for something better

Despite its size and importance, the review space has barely evolved. Incentives are weak, user experience feels outdated and trust mechanisms fail to keep up with new forms of content. The opportunity for improvement is huge because the pain is real.

A platform that brings authenticity, simplicity and social discovery together can redefine how people choose where to go.

### 🎯 Where weRate fits in this landscape

weRate enters this market with a clear purpose. It focuses on verified human experiences, a modern social discovery flow and rewards that recognise meaningful contributions. It is built for the way people explore cities today, not for the way the internet worked ten years ago.

The market is shifting toward authenticity.\
weRate is designed for that shift.


# Rapidly growing industry

A look at how the review and local discovery industry continues to expand and why its growth creates a strong foundation for weRate.

### ⚡ A behaviour that keeps accelerating

Checking reviews has become a default habit worldwide. People do it before eating out, booking hotels, choosing activities or exploring new neighbourhoods. This instinct now shapes entire local economies. As more people explore new places and travel more often, the volume and importance of reviews grows with them.

What used to be a simple online action is now a global behaviour that influences billions in economic value.

***

### 💵 Massive economic importance

Local businesses depend on online discovery. A single trusted review can influence where people go, what they try and how they perceive quality. Across restaurants, bars and shops; reviews directly drive

* Foot traffic
* Sales
* Customer trust
* Retention
* Visibility and ranking

This makes the review industry one of the most impactful channels for small and medium sized businesses.

***

### 🌍 Market size and growth

The online review industry shows signs of **explosive scale** and **long term value**, yet remains one of the most under-innovated digital markets.

* **97%** of internet users consult reviews for local businesses (BrightLocal, 2024)
* **77%** use them regularly
* **91%** of 18–34-year-olds trust online reviews as much as personal recommendations
* Industry projected to hit **$34.5B by 2030**, growing at **17% CAGR**

The opportunity is massive, but the ecosystem is outdated.

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2FlKOZW0qavAnYn3Cbt529%2Fimage.png?alt=media&amp;token=fcacb0e1-3bea-442d-b883-d51e8ea2be29" alt=""><figcaption></figcaption></figure>

***

### 📊 Usage at scale

* Yelp receives **26,830 new reviews every minute**
* Yelp saw **244 million total reviews in 2021**
* **178+ million** people visit Yelp monthly
* TripAdvisor passed **1 billion reviews** in 2022
* Yelp generated **$1.3B** in revenue in 2024

The user activity is huge. The business value is undeniable.\
But the value distribution is completely broken.

***

### 🧠 What this means

> <mark style="color:purple;">**The user activity is massive. The business value is undeniable.**</mark>\ <mark style="color:purple;">**But the value distribution? Completely broken.**</mark>

These numbers give weight to everything that follows:\
Fake reviews don’t just hurt trust, they undermine a **$34B+ market**.

\
Lack of incentives doesn’t just frustrate users, it **limits revenue potential**. Platforms profit, while contributors are left with nothing.

> <mark style="color:purple;">**The next platform to solve this imbalance will reshape a global industry.**</mark>


# Undervalued & massive opportunity

Why the review and discovery market remains one of the largest yet most undervalued digital opportunities.

### 🌍 A market everyone uses but nobody owns

Reviews influence nearly every real world decision, yet no platform has ever captured the full value of this behaviour. The industry is enormous, but its potential remains untapped because traditional platforms treat reviews as static content instead of a living network of real experiences.

This disconnect creates one of the biggest opportunities in consumer tech.

### 💥 A booming review economy

Despite its flaws, the review industry keeps growing:

* **97%** of users consult reviews before visiting local businesses (BrightLocal, 2024)
* The market is projected to reach **$34.5B by 2030**
* Yelp and TripAdvisor generate **$1B+ in annual revenue**\
  yet share nothing with the people powering their platforms

> <mark style="color:purple;">We’re in a digital gold rush — but only the platforms strike gold.</mark>\ <mark style="color:purple;">**Users generate the value. Platforms capture the upside.**</mark>

### 🔑 The untapped potential

The lack of incentives doesn’t just frustrate contributors.\
It places a ceiling on innovation and **limits the true revenue potential** of the entire industry. A system built on honest participation cannot thrive when those who provide the value receive nothing in return.

The market is huge, but the model is outdated.

### 🚀 Where weRate fits

weRate is here to change that.

We are creating a new review paradigm, one that rewards truth, not traffic. One that redistributes value back to the community that creates it.

A fairer system unlocks both trust and economic potential.\
That is the opportunity.


# Trust crisis

Why people no longer trust online reviews and how this gap creates space for a new model.

### 😟 Trust is fading

Reviews were meant to guide decisions, but users now doubt whether what they read reflects a real experience. The problem is not volume. It is credibility.

### 🧩 The core issues

People increasingly ask

* Was the reviewer actually there
* Is the review paid or biased
* Is this written by a bot
* Is the rating manipulated

When these questions appear, trust disappears.

### 🕳️ Fake and synthetic content

Fake and synthetic content spreads through

* Purchased reviews
* Review farms
* Coordinated attacks
* AI generated posts

Together, these blur the line between real and fabricated experiences. Traditional platforms cannot keep up.

### 🫥 Weak identity, no proof of presence and business impact

Most reviews come from anonymous accounts with no link to real visits. Without verification, a review becomes text without context. There is no way to know whether it reflects an actual experience.

This lack of authenticity does not only confuse users. It directly harms businesses.\
Local venues suffer from inaccurate or malicious content they cannot verify or challenge, making their reputation unpredictable and vulnerable.

### 🏚️ A system losing credibility

Legacy platforms rely on outdated structures that reward volume over truth. As AI generated content grows, this model stops working. Trust collapses faster than the system can adapt.

***

### 🌟 Why this matters

The trust gap creates an opportunity for a platform that verifies real presence and protects authentic contributions.

weRate is built to restore trust where it matters most.


# Fake reviews

A closer look at how fake and fabricated reviews damage trust across the entire ecosystem.

### ⚠️ A widespread problem

Fake reviews appear across every major platform. They shape opinions without reflecting real experiences and make it harder for users to rely on what they read.

Common sources include,

* Purchased reviews
* Review farms posting at scale
* Coordinated negative campaigns
* Incentivised posts hidden from users

These distort reality and undermine credibility.

> <mark style="color:purple;">**Fraud has become a business model.**</mark>\ <mark style="color:purple;">Reviews influence billions in spending and bad actors have taken notice.</mark>

### 🤖 AI amplifies the issue

Modern AI tools generate long or short reviews that feel human. This makes synthetic content blend seamlessly into real feeds and significantly increases the difficulty of detecting manipulation.

### 📉 The trust crisis in numbers:

* **67%** of consumers are concerned about review fraud (AgilityPR, 2021)
* **85%** say they’ve read reviews that felt “sometimes or often fake” (Sift, 2019)
* **Google removed 55 million fake reviews** in 2020
* TripAdvisor, Yelp, and Facebook also report large-scale review fraud

Fake reviews often result from:

* **Astroturfing** : fake reviews written to boost or attack a business
* **Review bombing** : mass negative campaigns to punish venues
* **Paid reviews** : ratings in exchange for perks or money

> <mark style="color:purple;">**The economic damage is enormous:**</mark>\
> Fake reviews distort over **$152 billion** in online spending each year\
> *(World Economic Forum)*

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2FxG6neZzCAkbSygTDBKNS%2Fimage.png?alt=media&amp;token=2577532a-e84d-4c4a-a525-a361eb77b3eb" alt=""><figcaption></figcaption></figure>

> <mark style="color:purple;">**It’s not just misleading, it’s an invisible tax on trust.**</mark>

***

### 🔒 How WeRate Fights Fake Reviews

WeRate introduces a **multi-layered approach** to authenticity:

* ✅ **Proof-of-Location**\
  Reviews must originate near the venue, with GPS verification
* ✅ **Biometrics & device validation**\
  Confirm reviewer identity in a privacy-conscious way
* ✅ **AI-powered ticket scanning (soon)**\
  Validate check-ins via receipts or event proof
* ✅ **Immutable storage (soon)**\
  Reviews are hashed and stored on-chain
* ✅ **Incentive alignment**\
  Users earn for authenticity — not for volume, hype, or manipulation

> <mark style="color:purple;">**Fake reviews thrive when there's no cost. WeRate adds friction, consequences, and rewards for truth.**</mark>


# Review bias

How biased or unbalanced reviews distort reality and weaken trust in traditional platforms.

### 🎣 Reviews are not always objective

Many online reviews reflect personal bias rather than real quality. A handful of extreme opinions often shape the perception of a place while moderate experiences go unheard.

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2Fi00QkvSAJTIp02mwiDTE%2Fimage.png?alt=media&amp;token=d4a9dcc3-3df2-46f9-95f7-ec6e9c880330" alt=""><figcaption><p>P<strong>olarized “J-shaped” curve of reviews</strong></p></figcaption></figure>

> <mark style="color:purple;">**Even honest reviews are often inaccurate, because only the loudest voices speak.**</mark>

People usually leave reviews when they are either **delighted** or **furious**.\
The vast majority of normal, balanced experiences are rarely shared.

Common forms of bias include,

* Reviews written only after very good or very bad experiences
* Emotional reactions instead of factual insights
* Personal preferences misrepresented as objective truth
* Revenge reviews after isolated incidents
* Friends or employees posting overly positive feedback

These patterns hide the real average experience.

### ⚡ What this creates:

* A distorted view of reality
* A **polarized “J-shaped” curve** of reviews
* Far too many 5-star and 1-star ratings and almost nothing in between

> <mark style="color:purple;">Platforms don't fix this. In fact, they profit from it.</mark>\ <mark style="color:purple;">**Drama drives clicks. Balance doesn’t.**</mark>

### 🛑 How platforms make it worse

Legacy systems often highlight

* Long reviews instead of helpful ones
* High activity users instead of real visitors
* Outdated content that no longer reflects reality

The result is a feed shaped more by loud voices than by accurate representation.

***

### 📚 Research confirms the distortion:

A 2018 Harvard Business Review study found that:

* The review economy is **heavily skewed by extreme opinions**
* Moderate voices often stay silent
* **Monetary incentives improve both quantity and quality** of reviews

> <mark style="color:purple;">**The result? A digital world where every place is either “amazing” or “terrible” — but rarely accurate.**</mark>

***

### 💡 How WeRate Reduces Review Bias

WeRate tackles the silence of moderate voices through:

* ✅ **Incentives for every type of review**, not just extremes
* ✅ **Wisdom Points** for timely, balanced, and consistent contributions
* ✅ **Gamified competitions** that reward contribution, not controversy
* ✅ **Optional anonymity** for honest, pressure-free feedback

> <mark style="color:purple;">Incentives don’t distort quality — they</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**uncover it.**</mark>


# Broken incentives and user experience

Why traditional review platforms no longer motivate users to contribute and why the overall experience feels outdated.

### ❌ No reason to contribute

Most platforms rely on users to create valuable content yet give them nothing in return. There are

* No rewards
* No recognition
* No progression
* No sense of belonging

When effort feels invisible, people stop contributing.

### 🗣️ Volume over quality

Legacy systems reward activity instead of authenticity. Long reviews rank higher than helpful ones, and frequent posters dominate visibility. This encourages noise rather than real insight.

### 🐢 Outdated user experience

Traditional review flows feel slow and heavy. Writing long posts, navigating cluttered screens and digging through text creates friction. Modern users want their discovery experience to be

* Short
* Clear
* Visual
* Social

The old model does not match how people explore today.

### 🕵️ Hidden context

Most reviews lack essential information such as

* When the visit happened
* How often the reviewer goes
* Whether they actually checked in
* Whether their taste matches yours

Without context, reviews lose meaning and relevance.

### 🧑‍🤝‍🧑 No connection between people

Discovery has become social, but review platforms remain isolated. Users cannot

* Follow trusted contributors
* Share experiences with friends
* Build communities around places they love

The social layer is missing.

### 💸 Value flows the wrong way

Businesses pay for visibility while contributors receive none of the value they help create. This imbalance discourages participation and reduces content quality.

### 🌱 Why this matters

When incentives fail and the experience feels outdated, participation declines and trust falls further. The system stagnates even though the need for reliable guidance grows.

weRate introduces a model where contributing is rewarding, discovery is social and every action feels meaningful.


# No engagement. No Value

weRate is built around fair redistribution and meaningful engagement.

### 🧩 People power the review economy but get nothing in return

Despite influencing billions in consumer decisions, **most people don’t leave reviews**:

* Only **47%** of users have ever left even a single review
* Most who do, only do it once
* The process is often cumbersome, boring and thankless

There is no feedback loop, no recognition and no personal benefit.

***

### 🧠 Why users don’t engage

* No idea which platform to use
* No reaction, response or acknowledgment
* Privacy concerns or fear of backlash
* Or they simply forget because **there’s no reason to remember**

> <mark style="color:purple;">**Here’s the real problem:**</mark>\ <mark style="color:purple;">There is zero incentive.</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**You create the value. Platforms take the profit.**</mark>

***

### 💸 Where the economic value goes

While users contribute the content, **the economic upside flows entirely to the platform**:

* 🧾 Business subscriptions
* 📍 Sponsored placements
* 📈 Ad inventory and SEO
* 🌐 Traffic monetization

Yelp earned **$1.3B in 2024**, TripAdvisor made **$1.8B**,\
and **not a single cent** went back to contributors.

> <mark style="color:purple;">The platforms win.</mark>\ <mark style="color:purple;">The users who power them?</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**Left out.**</mark>

***

### 👤 Invisible contributors

Most platforms do not highlight genuine contributors.\
There is no identity, no social presence and no way to follow someone whose taste matches yours.

This removes any sense of ownership, pride or progression.\
Contributing feels like shouting into the void.

***

### 💡 Our belief: Value should flow back to those who create it

weRate is built around **fair redistribution and meaningful engagement**.

Every helpful review, photo or check in comes from someone who took time to share their experience.\
Yet contributors receive

* No rewards
* No recognition
* No progression
* No meaningful status

Their effort disappears into the platform with nothing in return.

***

### 🌟 Why this matters

A thriving review ecosystem depends on active contributors who feel recognised and rewarded.\
Without engagement, the entire system loses relevance.

weRate reverses this dynamic by giving contributors real incentives, visible progression and a meaningful role in the community.

<br>


# Terrible search experience

Why finding trustworthy places on traditional platforms feels slow, confusing and outdated.

### 🤔 Imagine this

You’ve just landed in a new city. You’re tired, hungry, and want something good for dinner.\
You open Yelp. Then TripAdvisor. Then Google Maps. Maybe even Apple Maps.

Suddenly, you’re comparing reviews across four apps with different star ratings, filters and UX.\
Everything is inconsistent, outdated or irrelevant. Some reviews are fake. Some are five years old.\
Some just say: “meh.”

### 🧩 The process of finding a great place is still painful

* You juggle **multiple platforms** with no shared logic
* Each one has **different rating systems** and filtering tools
* You’re forced to interpret **unclear, incomplete or biased** reviews
* It’s slow, manual and frustrating — especially on mobile

> <mark style="color:purple;">It takes more time to pick the restaurant than to eat the meal.</mark>

***

### 🎯 No sense of personal relevance

Traditional search cannot understand

* Your taste
* Your habits
* Your past visits
* Your social circle

Everyone receives the same results, even though everyone experiences places differently.

***

### 🔒 No trust in results

Even when you find a place, you still wonder

* Are the reviews real
* Are the photos recent
* Is the rating inflated
* Does the experience match my taste

Search without trust is not discovery.\
It is hesitation.

***

There is still no unified engine for **fast, trustworthy, real world recommendations** tailored to your behaviour and grounded in authenticity.


# Authenticity framework

An overview of the system that ensures every review on weRate is tied to a real human experience.

### 💡 A new foundation for trust

The authenticity framework is the core of weRate. It connects every contribution to a real world action, making it clear that the person was truly present and experienced the venue. This creates a level of trust that traditional platforms cannot provide.

### 📍 Proof of presence

Every review begins with a verified check in. This simple action confirms

* The user was physically at the venue
* The visit happened at a specific moment
* The review is connected to a real experience

Presence becomes the root of truth.

### 🔐 Stronger identity

While users remain fully in control of their privacy, weRate ensures that reviews come from real accounts with consistent behaviour. This reduces anonymous noise and strengthens the value of contributions.

### 🧾 Optional proof of purchase

When relevant, users can add extra validation such as a receipt photo or bill confirmation. This helps distinguish verified customers from unverifiable opinions.

### 🧠 Smart systems against synthetic content

The platform integrates multiple layers designed to reduce

* AI generated reviews
* Automated posting
* Repeated copy based content

Short, honest, presence based reviews naturally make synthetic posts less effective.

### 🗂️ Transparent review context

Every contribution includes helpful context such as

* When the user visited
* How often they go
* Their discovery style
* Whether they checked in

This transforms a review from simple text into a meaningful signal.

### 🔗 Onchain verification

Certain trust elements are stored onchain, adding transparency and immutability. This creates a verifiable trail of authentic experiences without exposing personal data.

### 🌟 Why this matters

The authenticity framework turns reviews into reliable, human verified insights. Users know they are reading real experiences. Businesses receive feedback they can trust. The entire ecosystem becomes healthier and more transparent.

This is the foundation that powers everything in weRate.


# Proof-of-Authenticity system

How weRate turns real experiences into trustable signals using a flexible, non-intrusive authenticity system that grades contributions instead of forcing them.

### 💡 A new foundation for trust

Traditional review platforms assume authenticity. weRate measures it.

Every contribution (a review, photo, or check-in) is evaluated through a set of authenticity signals. These signals form a **Trust Score**, a dynamic grading system that reflects how connected a review is to a real human experience.

Users aren’t forced into any specific action. They simply choose how much authenticity they want to provide, and the system recognises it.

Trust is not treated as binary. It is progressive, transparent, and earned.

***

### 📍 Proof of location

Presence is one of the strongest authenticity signals. weRate can validate it through several optional inputs, such as:

* A verified check-in at the venue
* GPS confirmation
* A photo with embedded location metadata
* Time-based triangulation (check-in, photo, receipt)
* AI-powered consistency checks to detect spoofed locations or synthetic images

These signals are optional. If users provide them, the review becomes more trustworthy. If not, the review simply carries fewer trust points.

***

### 🪪 Proof of personhood

Authentic reviews come from real people, not bots or farms.

weRate lightly validates identity without invading privacy, using signals like:

* Device and behaviour consistency
* Phone number confirmation
* Optional wallet-based identity linking (e.g., Solana address)

This ensures reviews come from genuine, unique contributors while keeping personal data private.

***

### 🧾 Proof of purchase

For venues where it matters users can optionally add:

* A receipt photo
* A bill snippet
* A payment confirmation

Receipts dramatically increase trust, but remain fully optional.\
weRate rewards authenticity; it does not require it.

***

### 🧠 Behavioural authenticity

Real behaviour leaves natural patterns. weRate strengthens trust using signals like:

* Frequency of visits
* Review consistency
* Time gaps between check-in and review
* Realistic behaviour signatures

These patterns help surface genuine activity while reducing synthetic or coordinated behaviour.

***

### 🗂️ Context-rich contributions

Reviews carry context such as:

* Date and time of visit
* How often the user goes
* Their discovery style
* Whether they checked in

This transforms a simple comment into a meaningful insight rooted in real experiences.

***

### 🧩 The Trust Score: authenticity made visible

All authenticity signals feed into a transparent **Trust Score** that:

* Grades authenticity
* Is visible to readers
* Unlocks better rewards for contributors
* Elevates reliable recommendations
* Reduces the impact of fake or low-effort content

Users are never punished for sharing fewer signals. They simply earn more when they provide more proof.

***

### 🌟 Why this matters

The internet is drowning in synthetic reviews, bots, and noise. People want to know what’s real — without becoming auditors.

weRate’s authenticity framework:

* Gives readers confidence
* Rewards contributors for real experiences
* Helps businesses access credible feedback
* Creates a transparent, human-verified discovery layer

weRate doesn’t force authenticity. It *reveals* it.

This is the foundation for trust in the real world.


# Storing Proof-of-Review on-chain

How weRate uses on-chain infrastructure to secure authenticity and create transparent, tamper-resistant records of real experiences.

{% hint style="info" %}
This feature is not yet connected to the WeRate mobile app and will be released in 2026.
{% endhint %}

### 🧩 Why on-chain matters

Storing key authenticity signals on-chain adds a layer of transparency and permanence that traditional platforms cannot offer. It ensures that proof of presence, trust points and verification data cannot be altered or manipulated behind the scenes.

On-chain storage strengthens the credibility of every review.

### 🪪 What gets stored

weRate records only essential, non sensitive authenticity elements such as

* Encrypted proof of a verified visit
* Timestamped confirmation of the contribution
* Validation markers tied to user trust
* Non personal activity signals

No private data, photos or personal identity details are stored onchain.

### 🔐 Privacy first

The system is designed to protect users. All sensitive information stays in the app and remains under user control. On-chain records cannot reveal who someone is, where they were, or what they consumed.

The chain stores proof, not personal data.

### 🔍 Transparency and verifiability

By anchoring authenticity signals on-chain, weRate ensures

* Immutability of verification
* Public auditability
* Trust that the system behaves as expected
* A transparent foundation for future rewards and ownership models

This reduces the need to trust the platform itself and shifts trust to verifiable records.

### 🔄 Long term reliability

As the platform grows, on-chain proof becomes essential for

* Fighting manipulation
* Maintaining consistent trust rules
* Preventing retroactive changes
* Supporting ecosystem integrations

It creates durable trust infrastructure for the entire weRate ecosystem.

### 🌟 Stronger trust for everyone

For users, it means the review they read is backed by real proof.\
For businesses, it means feedback is reliable and verifiable.\
For the ecosystem, it means authenticity scales safely.

On-chain proof turns real world actions into trustworthy digital signals.


# Value for people and places

How weRate creates meaningful value for both users and local businesses through authentic, verified contributions.

### 🤝 A system that benefits everyone

weRate is built on the idea that the people who create value and the places that deliver experiences should both benefit. Authentic reviews help users discover great spots, and verified feedback helps businesses understand and grow.

When the ecosystem is honest and transparent, everyone wins.

### 👥 Value for users

People get

* Trusted recommendations from real human experiences
* A fun, social and rewarding discovery flow
* Recognition for contributing to the community
* Clear signals instead of long, confusing reviews

Users feel confident exploring their city because the information they see comes from real presence, not manipulation.

### 🏪 Value for businesses

Local businesses benefit from

* Accurate feedback from real customers
* Protection against fake reviews and malicious content
* Visibility based on authentic experiences, not paid placements
* A healthier relationship with their community

Verified insights help owners understand what works and what needs improvement.

### 🔄 A healthier ecosystem

The value created inside weRate flows back to the people and places that make it possible. Instead of rewarding noise or volume, the system recognises authenticity and meaningful behaviour.


# Benefits for users

How users benefit from a platform built on real experiences, verified presence and a modern, social discovery flow.

WeRate rewards users who contribute authentically through three layers of value:

### **💸 Financial Reward**

* **Earn Credits** for reviews or meaningfull in-app activity used to upgrade avatars or exchange for real life monetary values such as gift-cards.
* **Earn Points** for quality interactions, ranking on seasonal leaderboards.
* **Top 50% of users** on the leaderboard earn **Credits** utility tokens.

In the future, credit will be replaced by our tradable token $Rate.

### **🌐 Social Reward**

* **Build a trusted profile** and become a niche influencer in your city or category.
* **Connect with friends** to discover real recommendations from people you know and trust.
* **Earn visibility** by gaining high usefulness scores through community voting and AI scoring.

### **📊 Informational Reward**

WeRate improves the 4 V’s of the review experience:

* **Valence** : more balanced opinions, not just 5-stars or rants
* **Volume** : more reviews per venue, driven by incentives
* **Veracity :** higher trust, backed by proof-of-authenticity
* **Velocity** : faster, fresher insights via timestamped activity

***


# Benefits for businesses

weRate helps local businesses grow through transparent, verified and meaningful customer feedback.

### 💵 **Online reviews directly influence revenue.**

* 97% of business owners say reputation impacts their bottom line
* A one-star rating boost on Yelp can increase revenue by up to 9% (HBS study)

***

### 🎯 **WeRate helps businesses by:**

* Bringing in new foot traffic from incentivized, engaged users
* Providing higher-quality, verified feedback for meaningful service improvements
* Removing the awkwardness of asking for reviews. Feedback happens naturally
* Offering real-time insights into customer behavior, sentiment, and trends
* Giving businesses a stake in the ecosystem via the $RATE token

***

### 🛡️ Protection against false reviews

Traditional platforms often expose businesses to harmful content they cannot verify. weRate prevents

* Revenge reviews
* AI generated posts
* Competitor attacks
* Paid or coordinated manipulation

A business’s reputation becomes far more accurate and fair.

***

### 🌟 A healthier reputation system

**With WeRate, businesses don’t just collect reviews they unlock trust, insight, and growth.**\
By filtering out fake reviews and increasing authenticity, they gain access to more accurate data and a fast-growing audience of tech-savvy, socially connected customers.


# Getting Started

A friendly introduction to the weRate app experience, helping new users understand how to begin exploring, contributing, and interacting with trusted real-world places.

### 📱 Create your account

Start your journey by downloading the weRate app on [**iOS**](https://get.werate.io) **or** [**Android**](https://get.werate.io)**.**

You can sign-up using:

* An email address
* Your Google Account
* Your Apple ID

Your profile becomes the hub for:

* Your reviews
* Your TrustScore
* Your weekly quests
* Your Terry progression

Onboarding is fast and lightweight, you can start exploring immediately.

***

### 🎯 Follow the onboarding achievements

The app guides new users through their first steps using a set of **onboarding achievements**. These short, rewarding tasks help you learn the core actions of weRate.

You’ll complete achievements such as:

* Checking in at your first venue
* Writing your first review
* Claiming your first weekly quest reward
* Joining our team on X

Completing all onboarding achievements unlocks the full Achievements system and transitions you into the “Ambassador” path, where you can take deeper actions like upgrading your Terry or becoming a Patron.

***

## 🌍 Explore the app

As you progress through onboarding, you’ll naturally discover the core areas of weRate:

* **🗺️ The map** for finding places around you
* **🔍 The search** for trusted recommendations *(coming soon)*
* **🎒 Your backpack** where you store and manage your Terries and traits
* **🏆 Quests & achievements** that guide your progression
* **📈 Leaderboards** to see your rank and how you compare to other contributors
* **🛒 The marketplace** where you manage your wallet, upgrade assets, and exchange credits for real rewards

Each of these features has its own dedicated page later in the whitepaper.

***

### 🎒 You’re ready to discover

Once you complete your onboarding achievements, you can:

* Visit places and check in
* Write reviews at your own pace
* Progress through weekly quests
* Maximize your TrustScore when leaving reviews
* Upgrade your Terry avatar

Every action you take contributes to a discovery system built on authenticity and human presence.

weRate turns everyday moments into signals others can trust.\
Welcome aboard.


# Check-ins

Check-ins confirm that you were physically at a venue. They help keep reviews real, strengthen your TrustScore, and unlock progression as you explore.

### ✨ Why check-ins matter

A check-in does not directly reward XP, LP, or credits but it plays a powerful role in your overall progress:

* It boosts the TrustScore of your future reviews
* It helps complete quests and achievements
* It unlocks higher rewards when you later leave a review
* It strengthens the authenticity of your contributions

Check-ins make everything that follows more valuable.

***

### 🚀 How to check in

Checking in takes only a few seconds:

1. Tap the **+ floating action button (FAB)**
2. Select **Check-in**
3. Confirm your location selecting the venue you're currently at
4. App will verify your biometrics if activated
5. That's it, you're checked-in and your visit is now verified.

***

### 🧭 Location rules

To keep check-ins fair and trustworthy, the system automatically ensures:

* You must be **close to the venue** to check-in
* You **cannot check in remotely** or outside the allowed range
* Spoofed or manipulated locations are blocked

If you're too far away, check-ins simply won't work.

***

### 🛡️ How we verify your presence

weRate uses lightweight, privacy-safe signals to maintain authenticity:

* GPS confirms you're actually at the venue
* Phone biometrics for proof-of-humanity&#x20;
* Suspicious check-ins are (automatically) rejected
* No extra steps are required unless you choose to add more proof

Check-ins are always optional, but they significantly increase the credibility and the rewards of your future reviews. The review process also offers further options to verify your location.


# Leaving a review

Reviews are the heart of weRate. They turn your real-world experiences into trusted recommendations others can rely on.

### ✨ Why reviews matter

Your reviews help:

* Build a trustworthy map of real experiences
* Guide friends, locals, and explorers toward great places
* Strengthen the community with verified insights
* Earn XP, LP, credits, and progress toward achievements and unlocking real-life rewards.

The more authentic the review, the more value it creates, for you and for everyone else.

***

### 🚀 How to leave a review

You can write a review whenever you're ready.

#### STEP 1 (Mandatory)

1. Tap the **+ floating action button (FAB)**
2. Select **Write a review**
3. Choose the venue you visited
4. Rate your experience

You’re done in under a minute.

If you want to stop here, you can submit your review it will still be valid, but rewards will be limited. To maximise value for both yourself and the community, we encourage you to complete the optional steps below. These add authenticity signals that increase your TrustScore and unlock higher rewards.

#### STEP 2 (Optional)

1. Rate all 6 sub-rating categories
2. Add a written review (can increase TrustScore)
3. Add a photo (will increase TrustScore)
4. Upload your receipt (highest TrustScore boost)
5. Confirm check-in at the venue (if not done yet)

Optional steps are how you turn a basic rating into a trusted, high-value contribution.

***

### 🎯 What makes a great review?

Great reviews are simple, honest, and human:

* Mention what you liked (or didn’t)
* Add a detail that only a real visitor would know
* Keep it short, there's no need to write an essay
* Add a photo if you want to boost authenticity

weRate isn't about long posts. It’s about real experiences that help others discover great places.

***

### 🔐 TrustScore and authenticity

Your review earns XP, LP, and Credits based on its **TrustScore,** a measure of how credible and grounded in real presence it appears.

Your TrustScore increases with signals like:

* A previous **check-in** at the venue
* A recent **photo with location data**
* A **receipt upload** that will confirm location data & timing
* Consistency between visit time and review time
* Natural writing patterns that match human language

Higher TrustScore = higher rewards.

You choose how much authenticity you want to add.\
Nothing is mandatory, but every proof helps.

***

### 🎒 Reviews and your Terry

Every review contributes to your Terry’s progression:

* Better reviews → more XP
* More XP → higher Terry levels
* Higher Terry levels → better multipliers and bonuses

Your Terry grows as you explore the real world.

***

### 🧭 When to leave a review

You can review:

* Right after your visit
* Later the same day
* Even several days after, as long as it still reflects a real experience

If you’ve checked in recently, the system automatically links your visit to your review for higher authenticity.

***

### ⭐ The result

Your review becomes:

* Real
* Helpful
* Verified
* Rewarding

You’re contributing to a new kind of local discovery one built on real presence, not noise.

Welcome to meaningful contributions.


# Explore Venues

Exploration on weRate helps you find real places, discover local gems, and navigate your city with confidence.

### 🗺️ The Map (WIP)

The map is your main gateway to discovering places around you.

You can use it to:

* View nearby venues at a glance
* Tap any pin to see a venue’s details
* Start a check-in or write a review directly from the venue page
* See trusted recommendations powered by real reviews
* Explore new areas by dragging or zooming the map

Every venue on the map includes:

* ⭐ Ratings
* 📍 Distance from your location
* 🖼️ Photos
* 📑 Real reviews with TrustScores

The map makes discovery fast, visual, and grounded in real-world presence.

***

### 🔍 Search (coming soon)

The search feature will let you look up places based on:

* Venue type (coffee shop, restaurant, bar, park…)
* Keywords
* Your personal taste and exploration style
* Trusted recommendations from contributors you follow

Search will become a powerful way to find **relevant**, **authentic**, and **human-verified** places not just the most popular ones.

This feature is currently in development and will roll out soon. Our goal is to allow human based interaction thanks to our in-app AI concierge.

***

### 🧭 Your role in better discovery

Every check-in and review you make improves exploration for everyone.\
Your real experiences help shape a map the community can trust.

Exploration is where discovery begins.\
Your insights are what bring it to life.


# Your Bacpack

Your backpack is your personal inventory on weRate. It’s where you store, view, and manage all the assets that shape your journey. From your Terry to the traits and upgrades you collect along the way.

### 🔧 Managing your setup

Your backpack is your command center for customizing your experience:

* Equip your best traits
* Optimize your Terry for quests, reviews, or exploration
* Prepare for upcoming challenges or leaderboard weeks

A well-organized backpack helps you progress faster and earn more.

***

### 🐣 Your Terry

Your Terry is your companion on weRate and represents your identity, progression, and style. As your Terry progresses through his journey he will learn new skills and become more powerful. A trained Terry will help your earn more rewards.

In your backpack, you can:

* View your Terry
* Check its current level and progression
* See its equipped traits
* Track upgrades and bonuses that influence your game experience

Your Terry grows as you explore, leave reviews, and complete quests.

***

### 🧩 Traits & Upgrades <mark style="color:orange;">(coming soon)</mark>

Traits are collectible items that you can equip to your Terry to personalize it and improve your progression.

From your backpack, you can:

* View all your traits
* Equip or unequip traits
* See how each trait affects your Terry
* Manage trait packs or new items you’ve unlocked

Traits help you shape your Terry’s strengths and make your profile truly yours.

***

### 📦 Collections & Items

Your backpack also stores:

* Unopened trait packs
* Cosmetic items
* Special collectibles
* Seasonal rewards

Everything you’ve earned, unlocked, or purchased is organized in one place.


# Leaderboards

Leaderboards are where you track your progress, compete with other explorers, and earn the biggest rewards on weRate.

### 🪜 Rank on Leaderboards

They highlight your contribution to the community and reward consistent, authentic activity.

weRate currently includes three core leaderboards:

* **Weekly Prize Pool** (Monday 00:00 to Sunday 23:59 CET)
* **Monthly Prize Pool** (1st day 00:00 to last day of month 23:59 CET)
* **All-Time Rank** (no reset)

More leaderboard types (geographic, category-based, Terry rarity and more) will be added over time.

***

### 🏆 Earning Leaderboard Points

You climb the ranking by earning <mark style="color:blue;">**Leaderboard Points**</mark> <mark style="color:blue;">**(🏆 = LP)**</mark> through:

* Completing weekly quests
* Leaving verified, high-quality reviews

Leaderboards are the **primary way to earn credits** on weRate and only the **top 51%** of users will earn Credits when a leaderboards completes. Higher rankings means earning larger credit rewards.

Projected rewards are shown directly in the leaderboard and delivered at the end of each cycle through the reward (🎁) section (top right of your phone).

***

### 🥇 All-Time Rank

Your All-Time Rank reflects your **total lifetime progress** on weRate.

It takes into account:

* All reviews you’ve ever written
* All check-ins and exploration activity
* All quests and leaderboard results

This ranking shows your full journey on the platform.

🔥 **Why it matters:**\
The All-Time Rank will play a major role in future **$RATE token airdrops**, giving early and consistent contributors a long-term advantage.

***

### 🎁 Rewards

Leaderboard rewards are paid in **credits**, which you can use in the Marketplace to:

* Convert credits into real rewards (gift cards, raffle tickets, and more)
* Purchase assets (Terries, Trait Packs, upgrades) <mark style="color:orange;">(coming soon)</mark>
* Upgrade your assets (Level-up your Terries)

Weekly and Monthly Prize Pools are the fastest way to grow your credit balance.

***

### 🌟 The big picture

Leaderboards reward the people who contribute the most authentic value to weRate. Whether you’re competing weekly, building long-term growth, or aiming for future airdrops, your rank reflects your impact.

Explore more, contribute more, and rise to the top.


# Marketplace

The Marketplace is your central hub for managing your earnings, claiming rewards, and upgrading your weRate experience.

### 💼 Your Wallet (Financial Hub)

Your wallet is where you track everything you earn on weRate.

Here, you can see:

* Your **credit balance** (est. value in USD)
* Any other currencies linked to your account
* Your past earnings and reward history
* Your deposits or top-ups when available

Every account comes with a secure, built-in non-custodial wallet (web3auth). You don’t need any blockchain knowledge it works like a simple balance that grows as you explore, review, and climb leaderboards.

From your wallet, you can:

* Add funds
* Withdraw eligible balances when available
* Track how much you’ve earned from quests, reviews, and prize pools

This is your financial dashboard for everything you earn on weRate.

***

### 🎁 Deals (Rewards)

The Deals section lets you convert credits into **real, tangible rewards**.

Examples include:

* 🎟️ **Raffle tickets** for exclusive draws
* 🎫 **Gift cards** from popular brands
* 🎉 **Special seasonal rewards**
* 💎 Other high-value perks added over time

This is the easiest way to turn your contributions into things you can actually use.

Rewards are priced in credits, and everything you redeem appears instantly in your wallet or inventory.

***

### 🛒 Assets Marketplace (Terries, Traits & Packs)

This is where you upgrade your account and personalize your journey.

You can browse and purchase:

* 🐣 **Terries**
* 🧩 **Trait packs**
* ✨ **Individual traits or cosmetic items**
* ⚙️ **Boosts or account upgrades** (when available)

These items help you:

* Improve your progression
* Customize your avatar
* Strengthen your performance in quests and leaderboards
* Unlock new strategic paths in the game layer

It’s your shop for growing and personalizing your weRate experience.

***

### 🌐 A bridge between digital & real life

The Marketplace ties together all reward systems in weRate. It transforms your TrustScore, reviews, quests, and achievements into **meaningful, ownable value**.

Your actions build reputation, your reputation earns rewards.


# Terries

Terries are the core avatars of the weRate ecosystem. They represent your identity, your progression, and the way you interact with the GameFi layer of the platform.

### 🐣 What's a Terry?

Terries are the core avatars of the weRate ecosystem. They represent your identity, your progression, and the way you interact with the GameFi layer of the platform.

*Your collectible companions that grow as you explore the real world.*

Every Terry has its own rarity, traits, and growth path and every action you take on weRate helps your Terry evolve.

Terries turn your real-world exploration into meaningful progression.

***

### 🌟 What makes Terries unique?

Each Terry is a dynamic asset with several defining elements:

* **Rarity tier** that influences long-term value, strength and potential
* **Trait slots** that let you equip cosmetic or functional traits
* **Upgradeable levels** powered by your activity and experience <mark style="color:green;">**(⚡️=XP)**</mark>
* **Visual identity** that evolves through the traits you collect
* **Gameplay impact** through multipliers and bonuses unlocked over time

Terries are designed to be simple for beginners yet offer deep strategy for advanced users.

***

### 🧬 Built for exploration

Your Terry grows based on how you interact with the world:

* Visiting places
* Leaving authentic reviews
* Completing quests and achievements
* Performing well on leaderboards

Your real presence and contributions help your Terry level up and unlock new advantages.

***

### 🧩 Traits & customization

Terries come with multiple trait slots (6). Traits let you personalize your companion and can influence gameplay through:

* Earning more experience points to progress faster. <mark style="color:green;">**(⚡️=XP)**</mark>
* Climb faster on leaderboards earning more <mark style="color:blue;">**LP (🏆)**</mark>
* Seasonal effects
* Cosmetic personalization

You decide how your Terry looks and how it performs.

***

### 🎮 A core part of GameFi

Terries are deeply integrated into the reward and progression systems:

* Higher-level Terries boost your earning potential
* Rare Terries unlock more valuable trait combinations
* Multiple Terries offer strategic flexibility
* Traits and upgrades create unique playstyles

Whether you’re aiming for leaderboard dominance or just want a stylish companion, your Terry shapes your journey.

***

### 💼 Own, upgrade, and collect

Terries can be:

* Earned through events
* Purchased in the Marketplace
* Upgraded through exploration
* Enhanced with new trait packs
* Collected for rarity or gameplay depth

You can own multiple Terries, each with its own identity and purpose.

{% hint style="info" %}
A future update will allow user to fusion Terries together to create a rarer and more powerful Terry. This feature is called Fusion.
{% endhint %}


# Rarity Tiers

Every Terry belongs to one of 7 rarity tiers, which defines its long-term potential, collectible value, and the strength of certain gameplay bonuses.

### ⭐ Why rarity matters

Rarity affects several core aspects of your Terry:

* **Maximum progression potential**
* **Access to more powerful trait combinations**
* **Higher multiplier ceilings in GameFi systems**
* **Collector value and long-term scarcity**
* **Visual exclusivity and identity**

Rarity does *not* restrict basic gameplay. All users can compete, progress, and earn. Rarity simply unlocks additional depth.

{% hint style="info" %}
Once higher Terry rarities are released (Common+), leaderboards between Basic and Common+ Terries will be split.
{% endhint %}

***

### 📊 The rarity tiers

Terries exist across multiple rarity levels:

{% hint style="info" %}
When a Common or higher rarity Bohemian is created, a user receives a random amount of base skill points, determined within a minimum and maximum range that varies by tier.
{% endhint %}

<table><thead><tr><th width="146.37109375">Terry Rarity</th><th width="178.5234375">Distribution Target</th><th width="142.48828125">Value</th><th>Base Color</th></tr></thead><tbody><tr><td>Basic</td><td>Unlimited</td><td>Free</td><td>White</td></tr><tr><td>Common</td><td>79%</td><td>$25</td><td>Brown</td></tr><tr><td>Rare</td><td>16%</td><td>$100</td><td>Blue</td></tr><tr><td>Epic</td><td>4%</td><td>$400</td><td>Purple</td></tr><tr><td>Legendary</td><td>1%</td><td>$1600</td><td>Gold</td></tr><tr><td>Mythical</td><td>0%</td><td>na</td><td>Rainbow</td></tr><tr><td>Ultimate</td><td>0%</td><td>na</td><td>Translucid</td></tr></tbody></table>

{% hint style="info" %}
Mythical & Ultimate Rarities are rarities only available through upcoming fusion feature. A user will never be able to purchase one of these rarities directly from weRate's primary marketplace.
{% endhint %}

{% hint style="info" %}
All Basic Terries cannot be traded. They are the starter Terry for every user when creating their weRate account.
{% endhint %}

***

### 🎮 Rarity & Gameplay Impact

Rarity influences your Terry in three key ways:

* **Multipliers :** Higher rarity tiers unlock higher earning ceilings in XP, LP or future boosters. Ultimately this means more Credits & rewards.
* **Trait Synergy :** Rarer Terries allow stronger or more efficient trait combinations.
* **Long-Term Value :** Rarer Terries become more strategically impactful as new features, seasons, and trait packs are introduced.

***

### 📦 How to obtain rarities

You can acquire Terries through:

* The Marketplace
* Limited seasonal drops
* Special events or prizes
* Future airdrops and promotions
* Combining 2 Terries. Fusion feature <mark style="color:orange;">(coming soon)</mark>&#x20;

Each drop clearly displays the rarity tier, so you always know what you’re choosing.


# Skills (Points)

Every Terry comes with a set of core attributes that define its long-term potential.

### 🎯 What are Skills?

Skills influence how fast you progress, how many rewards you earn, and how powerful your Terry becomes as it levels up.

Skills matter because they **scale your XP, LP and credit earnings**, making progression both strategic and personalised.

***

### 🧩 How Skill Points Work

Each Terry starts with a number of **base skill points**, determined by its [rarity](https://whitepaper.werate.io/~/revisions/aMBNLsLcP38hQJkHvR9E/using-the-werate-app/terries/rarity-tiers). These points are [randomly distributed](https://whitepaper.werate.io/~/revisions/aMBNLsLcP38hQJkHvR9E/using-the-werate-app/terries/skill-point-allocation) across the four attributes:

* **Ambition**
* **Focus**
* **Luck**
* **Influence**

No two Terries are identical: higher rarity provides a *wider skill range*, creating more powerful starting builds.

As a Terry levels up, it earns additional skill points that you can freely allocate to customise its strengths.

***

### 📦 How base skills are assigned (by Rarity)

Every Terry begins its journey with a set of **base skill points**.\
These points are distributed randomly across the four core skills, within a minimum and maximum range determined by the Terry’s rarity.

As your Terry levels up, it gains **+1 skill point per level**, allowing you to shape its strengths over time.

When a Terry is created (purchased, airdropped, fusionned):

* It receives a **random number of base skill points**.
* These points fall within the **min–max range** of its rarity tier.
* Points are **randomly allocated** across the four skills.

This randomness creates uniqueness and strategic variation between Terries.

| **Terry Rarity** | **Base Skill Points** | **Max Levels** | **Max Skills** |
| ---------------- | --------------------- | -------------- | -------------- |
| **Basic**        | 4                     | 20             | 24             |
| **Common**       | 20–40                 | 40             | 80             |
| **Rare**         | 30–60                 | 60             | 120            |
| **Epic**         | 50–80                 | 80             | 160            |
| **Legendary**    | 70–100                | 100            | 200            |
| **Mythical**     | 90–120                | 120            | 240            |
| **Ultimate**     | 110–140               | 140            | 280            |

{% hint style="info" %}
**Note:** Basic Terries are soulbound starter avatars and cannot be traded.
{% endhint %}

***

### 📈 Leveling Up & Earning New Skill Points

Each time your Terry reaches a new level, it earns **+1 skill point**.

You choose how to allocate it optimising your Terry for XP gain, LP farming, credits, or hybrid builds.

Higher rarity = higher max level = more total customisation.

***

### 🧠 Skill  Breakdown

<table><thead><tr><th width="186.5625">Skill</th><th>Effect</th></tr></thead><tbody><tr><td><strong>Ambition</strong></td><td>Increases XP gained from eligible actions, allowing your Terry to level up faster.</td></tr><tr><td><strong>Focus</strong></td><td>Boosts LP earned from full, high-quality reviews (sub-ratings, written review, photos)</td></tr><tr><td><strong>Luck</strong></td><td>Grants a chance to trigger a <strong>50% LP bonus</strong> on eligible actions</td></tr><tr><td><strong>Influence</strong></td><td>Increases <strong>credit rewards</strong> from quests, Patron benefits, and other credit-based earnings. (Not applicable on leaderboard rewards)</td></tr></tbody></table>

***

### 🔧 Why Skills Matter

Skills define your progression style:

* Want to level fast? → **Invest in Ambition**
* Want maximum leaderboard impact? → **Focus + Luck**
* Want strong passive rewards? → **Influence**
* Want a balanced Terry? → Spread points across attributes

As we expand the ecosystem, more mechanics will increasingly interact with these four core attributes, making early optimisation meaningful.


# Ambition

Ambition determines how quickly your Terry progresses through levels by increasing all XP rewards.

### ⚡️ Boost your XP

Ambition determines how quickly your Terry levels up by increasing all <mark style="color:green;">**XP**</mark>**&#x20;rewards**. Higher Ambition means faster progression, more skill points, and stronger long-term growth.

***

#### 💡 What Ambition Does

Ambition increases <mark style="color:green;">**XP**</mark> gained from:

* Leaving reviews
* Completing weekly quests
* Onboarding Achievements
* Any <mark style="color:green;">**XP**</mark>-based action

Ambition affects <mark style="color:green;">**XP**</mark>**&#x20;only,** not <mark style="color:blue;">**LP**</mark> or <mark style="color:orange;">**Credits**</mark>.

***

#### 🧮 Formula

```
Total XP = BaseXP × (1 + Ambition × 0.04)
```

Each Ambition point adds **4 percent** more <mark style="color:green;">**XP**</mark>.

* `BaseXP` = <mark style="color:green;">**XP**</mark> normally earned
* `Ambition` = attribute points

***

#### 🔍 Example

* <mark style="color:green;">**BaseXP**</mark>: **40**
* Ambition: **25**

**Calculation:**

<mark style="color:green;">**XP**</mark> = 40 × (1 + 25 × 0.04)\
\= 40 × 2.0\
\= **80 XP**

You gain <mark style="color:green;">**+40 XP**</mark> from Ambition.

***

#### 📈 Why Ambition Matters

Ambition compounds massively:

* More <mark style="color:green;">**XP**</mark> → more levels
* More levels → more skill points
* More skill points → stronger attributes

Ambition is the **best attribute for progression-focused players**.

***

#### ✅ Best For

* Users who play weekly and want faster leveling
* Players optimizing long-term growth
* Anyone who wants to unlock skill points faster


# Focus

Focus increases LP rewards earned from high-quality reviews.

### 🏆 Boost your LP

Focus increases <mark style="color:blue;">**LP**</mark>**&#x20;rewards** earned from high-quality reviews. This means it will boost your <mark style="color:blue;">**LP**</mark> if you leave a full review  (sub-ratings, written text & a photo).

***

#### 💡 What Focus Does

Focus boosts <mark style="color:blue;">**LP**</mark> from:

* Full reviews
  * with sub-ratings
  * with photos
  * with written text

Focus rewards **quality over quantity**.

***

#### 🧮 Formula

```
Total LP = BaseLP × (1 + Focus × 0.004)
```

Each Focus point adds **0.4 percent** more LP.

* `BaseLP` = <mark style="color:blue;">**LP**</mark> earned from a full review
* `Focus` = attribute points

***

#### 🔍 Example

* <mark style="color:blue;">**BaseLP**</mark>: **50**
* Focus: **60**

**Calculation:**

<mark style="color:blue;">**LP**</mark> = 50 × (1 + 60 × 0.004)\
\= 50 × 1.24\
\= **62 LP**

You earn <mark style="color:blue;">**+12 LP**</mark> from Focus.

***

#### 📈 Why Focus Matters

Focus is powerful for users who consistently create:

* Detailed reviews
* Photo-rich contributions

A complete review also rewards more <mark style="color:blue;">**baseLP**</mark> which increase leverage Focus has on those.

***

#### ✅ Best For

* Reviewers who enjoy writing
* Users who frequently add photos and write reviews.
* Anyone aiming for high leaderboard <mark style="color:blue;">**LP**</mark> efficiency


# Luck

Luck gives every full review a chance to trigger a 50% LP bonus. Higher Luck means the bonus happens more often.

#### 💡 Get a lucky boost

Every time you earn <mark style="color:blue;">**LP**</mark> from a full review, Luck adds a probability that your <mark style="color:blue;">**LP**</mark> is boosted by +50%.

The bonus is **random but predictable** based on your skill points.

***

#### 🧮 Formula

```
Trigger Chance (%) = Luck × 0.25
```

Each Luck point adds **0.25 percent** chance for a 50 percent <mark style="color:blue;">**LP**</mark> bonus.

* `Luck` = skill points

***

#### 🔍 Example

* Luck: **80**

**Calculation:**

Chance = 80 × 0.25\
\= **20% chance** of triggering the bonus

If it triggers:

BonusLP = <mark style="color:blue;">**BaseLP**</mark> × 0.50

So a 40 LP review becomes <mark style="color:blue;">**60 LP**</mark>.

***

#### 📈 Why Luck Matters

Luck creates exciting, high-variance growth:

* Occasionally massive <mark style="color:blue;">**LP**</mark> spikes
* Strong upside for active reviewers
* Bonus triggers feel rewarding and motivating

Luck is the **most fun and unpredictable attribute**.

***

#### ✅ Best For

* Users who write many full reviews
* Players who enjoy random bonus bursts
* Anyone climbing weekly or monthly leaderboards


# Influence

Influence increases all credit rewards you earn in the app.

### 🪙  Boost your Credit earnings

Influence increases all **credit rewards** you earn in the app.\
This applies to credits from quests, achievements, Patron, and all future credit-based systems. <mark style="color:orange;">**But excludes leaderboard earnings.**</mark>

***

#### 💡 What Influence Does

Influence boosts <mark style="color:orange;">**Credits**</mark> earned from:

* Weekly quests
* Achievements
* Patron rewards
* Any credit-based event

If your goal is to exchange <mark style="color:orange;">**Credits**</mark> for gift cards or real rewards, Influence is essential.

{% hint style="info" %}
Credits earned from leaderboards are not impacted by influence skill.
{% endhint %}

***

#### 🧮 Formula

```
Total Credits = BaseCredits × (1 + Influence × 0.0025)
```

Each Influence point adds **0.25 percent** more <mark style="color:orange;">**Credits**</mark>.

* `BaseCredits` = <mark style="color:orange;">**Credits**</mark> normally earned
* `Influence` = skill points

***

#### 🔍 Example

* <mark style="color:orange;">**BaseCredits**</mark>: **100**
* Influence: **40**

**Calculation:**

<mark style="color:orange;">**Total Credits**</mark> = 100 × (1 + 40 × 0.0025)\
\= 100 × 1.10\
\= **110 credits**

You earn <mark style="color:orange;">**+10 credits**</mark> from Influence.

***

#### 📈 Why Influence Matters

Influence compounds dramatically:

* Every credit payout becomes larger
* Large quests & Patron rewards scale sharply
* More <mark style="color:orange;">**Credits**</mark> → more gift cards, raffle tickets, real-world rewards

Influence is the **strongest attribute for maximizing real-world value**.

***

#### ✅ Best For

* Users who care about real rewards
* Players completing many quests
* Long-term contributors accumulating credits


# Levelling Up

Levelling is designed to reward consistent, authentic participation over time.

### 🧬 Improving Skills <a href="#improving-attributes" id="improving-attributes"></a>

Leveling up Terries allows users to enhance their [skills](/using-the-werate-app/terries/skills-points).

To progress, users must accumulate <mark style="color:green;">**Experience Points (XP)**</mark> to unlock the next level. Leveling up also requires a **predetermined amount of&#x20;**<mark style="color:purple;">**Credit or $RATE**</mark>. Any **unused XP is cumulative** and carries over to future levels, ensuring no progress is lost.

With each new level, users can allocate **one Skill Point** to the skill of their choice, allowing for strategic customization and optimization of their Terry's abilities.

***

#### 🎯 How Levelling Works

Your Terry gains XP from core actions such as:

* Leaving reviews
* Completing weekly quests
* Participating in XP-based events

When enough XP is accumulated, your Terry can level-up in exchange of <mark style="color:orange;">**Credits**</mark> or <mark style="color:purple;">**$Rate**</mark>

{% hint style="info" %}
XP is affected by **Ambition**, which accelerates progression by increasing XP earned per action.
{% endhint %}

***

#### ⬆️ What Happens When You Level Up

Each time your Terry gains a level:

* You receive **+1 skill point**
* The skill point can be allocated to **any skill**
* Your Terry becomes more specialised based on your choices
* Increase raw power of your Terry

There are **no forced builds**. Progression is fully user-driven.

With each level users will see the raw power of their Terry increase, allowing them to gain more <mark style="color:green;">**XP**</mark> and <mark style="color:blue;">**LP**</mark>.

***

#### 🧠 Skill Points & Growth

Skill points earned from levelling can be invested into the 4 core skills:

* [Ambition](/using-the-werate-app/terries/skills-points/ambition)
* [Focus](/using-the-werate-app/terries/skills-points/focus)
* [Luck](/using-the-werate-app/terries/skills-points/luck)
* [Influence](/using-the-werate-app/terries/skills-points/influence)

This allows you to shape your Terry toward:

* Faster progression
* Greater rewards
* Increase competitiveness on leaderboards

Levelling is the **primary source of long-term power**.

***

#### 🏆 Level Caps & Rarity

Each Terry rarity defines:

* Maximum level
* Maximum total skill points

Higher-rarity Terries:

* Start with more base skill points
* Can reach higher maximum levels
* Scale further over time

This makes rarity impactful **without invalidating lower-tier Terries**.

***

## 🪙 Cost of leveling up <a href="#cost-of-leveling-up" id="cost-of-leveling-up"></a>

When levelling up, players have 2 costs to pay in the process:

1. A cost in <mark style="color:green;">**XP**</mark>
2. A cost in <mark style="color:orange;">**Credits**</mark>, which can also be covered with <mark style="color:purple;">**$RATE**</mark> (when available).

#### XP Requirements

All Terries rarities share the same XP cost structure; however, higher rarities have more levels available for progression.

* Advancing from **level 0 to level 1** costs **100 XP**.
* Progressing from **level N to level N+1** requires **1.03 times** the XP needed for the previous level (**N-1 to N**).

#### Credits/$Rate Cost

While all Terries follow the same XP progression structure, the <mark style="color:orange;">**Credits**</mark>**&#x20;/&#x20;**<mark style="color:purple;">**$RATE**</mark>**&#x20;cost** for leveling up varies depending on the Terry's rarity. Higher rarities require larger investments, but they also offer more levels and greater potential power.\
\
The first level cost increases as rarity increases but the progression multiplier per level decreases.

<table><thead><tr><th width="124.2265625">Rarity</th><th width="119.390625">Level 1</th><th width="92.44140625"># Levels</th><th width="127.2578125">Max Level</th><th width="113.42578125">Total XP</th><th>Total Credits</th></tr></thead><tbody><tr><td>Basic</td><td>$C 377</td><td>20</td><td>$C 1,237</td><td>5,374</td><td>$C16,135</td></tr><tr><td>Common</td><td>$C 377</td><td>40</td><td>$C 2,141</td><td>15,080</td><td>$C50,366</td></tr><tr><td>Rare</td><td>$C 785</td><td>60</td><td>$C 6,346</td><td>32,610</td><td>$C 213,942</td></tr><tr><td>Epic</td><td>$C 1,571</td><td>80</td><td>$C 16,462</td><td>64,272</td><td>$C 721,309</td></tr><tr><td>Legendary</td><td>$C 4,712</td><td>100</td><td>$C 60,696</td><td>121,457</td><td>$C 3,270,395</td></tr><tr><td>Mythical</td><td>TBD</td><td>120</td><td>TBD</td><td>TBD</td><td>TBD</td></tr><tr><td>Legendary</td><td>TBD</td><td>140</td><td>TBD</td><td>TBD</td><td>TBD</td></tr></tbody></table>

This system ensures that players can choose the rarity that best fits their goals and budget. While higher rarities require a greater initial investment, they provide better scaling. Future updates will reveal details for Mythical and Ultimate rarities.

***

#### 🔄 Long-Term Progression Philosophy

Levelling up is intentionally:

* **Linear** (steady progress, no hard walls)
* **Compounding** (XP boosts lead to more XP)
* **Permanent** (levels cannot be lost)

Progression favors players who remain active and engaged over time, not short-term bursts.

***

#### ✅ Key Takeaways

* Levelling up unlocks skill points
* Skill points define your Terry’s strengths
* XP fuels levelling, boosted by Ambition
* Rarity determines long-term ceilings
* Progression is flexible and player-controlled

Levelling is the backbone of Terry evolution and long-term mastery.


# Terry Multipliers

Terry Multipliers are the foundation of progression and rewards in weRate.

<br>

***

### 🧠 Core Principle

Reward multipliers define how raw actions translate into meaningful outcomes such as leveling up, leaderboard rankings, and real-world rewards.

Every action in the app starts with **base points** and multipliers determine how powerful those points become.

All rewards follow the same fundamental rule:

```
Final Outcome = Base Points × Terry Multiplier (XP, LP or Credit)
```

What changes is **how the multiplier is constructed**, depending on the reward type.

***

### 🧩 3 Multiplier Systems

weRate uses 3 distinct multiplier systems:

#### ⚡ XP Multipliers

* Used for leveling up Terries
* Determines how fast a Terry progresses
* Mostly **static**
* Defined by rarity and skill allocation

#### 🏆 LP Multipliers

* Used for rankings and prize pools
* Determines leaderboard power
* **Dynamic and level-based**
* Grows as the Terry levels up

#### 🪙 Credit Multipliers

* Main app & utility ressource.
* Can be converted into Raffle tickets, gift cards ...
* Defined by influence
* Doesn't apply on leaderboard rewards

All systems are intentional:

* XP rewards smart builds
* LP rewards long-term commitment
* Credits rewards earnings

***

### 🧬 What Influences Multipliers

Depending on the reward type, multipliers can be influenced by:

* Terry rarity
* Terry level
* Skill allocation (Ambition, Focus, Luck, Influence)
* Temporary boosts (events, future systems)
* Traits

Not all factors apply to both XP and LP.

***

### 🔍 Why Multipliers Exist

Multipliers ensure that:

* Early users are rewarded without locking out new users
* Progression remains predictable and transparent
* Long-term engagement is more valuable than short-term farming
* Skill choices matter as much as activity volume

Multipliers are visible, deterministic, and explainable.

***

### 🧭 How to Read the System

If you want to:

* **Level up faster** → focus on XP multipliers
* **Climb leaderboards and earn rewards** → focus on LP multipliers

The next pages break down each system in detail.


# XP Multiplier

XP Multipliers control how quickly a Terry levels up. They convert base XP into accelerated progression.

{% hint style="info" %}
XP scaling is **build-driven**, not level-driven.
{% endhint %}

### 🧬 What XP Is Used For

XP is used to:

* Increase Terry level
* Unlock additional skill points
* Access higher long-term potential

XP does **not** affect leaderboards or rewards directly.

***

### 🟦 XP Base Multiplier (Rarity)

Each Terry has a fixed XP multiplier based on its rarity.

| Rarity    | XP Multiplier |
| --------- | ------------- |
| Basic     | 1.00×         |
| Common    | 2.00×         |
| Rare      | 3.00×         |
| Epic      | 4.00×         |
| Legendary | 5.00×         |
| Mythic    | 6.00×         |
| Ultimate  | 7.00×         |

Higher rarity Terries earn XP faster, but require more total XP to reach max level.

***

### 🧠 Ambition (XP Skill)

Ambition increases all XP earned.

* Applies to reviews, quests, achievements, and **any** XP-based action
* Each point adds a fixed percentage bonus
* Scales linearly and predictably

***

### 🧮 XP Multiplier Formula

```
Final XP Multiplier
= Rarity XP Multiplier × (1 + Ambition × Ambition_Per_Level)
```

#### Example

* Terry rarity: Rare → 3.00×
* Ambition: 10
* Ambition per level: 0.04

```
Final XP Multiplier =
3.00 × (1 + 10 × 0.04)
= 4.20×
```

#### **XP Reward Calculation**

```
Final XP =
Base XP × Final XP Multiplier 

If base XP = 50 then 50 × 4.20 = 210 XP
```

***

### 🧮 XP Reward Calculation (Simplified)

```
Final XP =
Base XP × (Rarity XP Multiplier + Ambition Bonus + Other XP Boosts (if any))
```


# LP Multiplier

LP (Leaderboard Points) determine your position in leaderboards and your share of prize pools.

{% hint style="info" %}
LP reflects **contribution quality, consistency, and progression**, not raw activity.

Unlike XP, LP multipliers **evolve over time** as your Terry levels up.
{% endhint %}

### 🧬 What LP Is Used For

LP is used to:

* Rank users on leaderboards (weekly, monthly...)
* Determine eligibility for prize pools
* Calculate credit rewards from leaderboard placement

LP does not affect Terry level progression.

***

### 🟦 Base LP Multiplier (Level-Based)

Every Terry starts with a base LP multiplier of **1.00×**.\
As the Terry levels up, this multiplier increases gradually until it reaches a rarity-specific maximum.

LP multipliers grow **linearly per level**.

***

### 📊 LP Multiplier by Rarity

<table><thead><tr><th width="125.359375">Rarity</th><th width="94.35546875">Levels</th><th width="164.34765625">LP Increase per Level</th><th>Max LP Multiplier</th></tr></thead><tbody><tr><td>Basic</td><td>20</td><td>+0.0050</td><td>1.10×</td></tr><tr><td>Common</td><td>40</td><td>+0.0050</td><td>1.20×</td></tr><tr><td>Rare</td><td>60</td><td>+0.0067</td><td>1.40×</td></tr><tr><td>Epic</td><td>80</td><td>+0.0075</td><td>1.60×</td></tr><tr><td>Legendary</td><td>100</td><td>+0.0080</td><td>1.80×</td></tr><tr><td>Mythic</td><td>120</td><td>+0.0083</td><td>2.00×</td></tr><tr><td>Ultimate</td><td>140</td><td>+0.0086</td><td>2.20×</td></tr></tbody></table>

***

### 🧮 LP Multiplier Formula

```
Final LP Multiplier =
1 + (Current Level × LP_Per_Level)
```

This multiplier is capped at the rarity maximum.

#### Example

* Terry rarity: Rare
* Current level: 60
* LP per level: 0.0067

```
Final LP Multiplier =
1 + (60 × 0.0067)
= 1.40×
```

***

### ✍️ Focus (LP Skill)

[Focus](/using-the-werate-app/terries/skills-points/focus) increases LP earned **only from full reviews**.

A full review includes:

* Sub-ratings
* Written content
* Photos

Each [Focus](/using-the-werate-app/terries/skills-points/focus) point adds a fixed percentage bonus to LP **after** the base LP multiplier is applied.

Focus rewards **depth and quality**, not volume.

***

### 🍀 Luck (LP Chance Modifier)

[Luck](/using-the-werate-app/terries/skills-points/luck) introduces a probabilistic bonus to LP.

Each Luck point increases the chance that a review or quest will:

* Grant a **temporary +50% LP boost**

Luck does not affect XP or credits.

LP bonuses from [Luck](/using-the-werate-app/terries/skills-points/luck) are:

* Random
* Visible when triggered
* Never guaranteed

***

### 🧮 LP Reward Calculation (Simplified)

```
Final LP =
Base LP × (Level-Based LP Multiplier + Focus Bonus + Luck (if triggered))
```


# Owning Several Terries

You can own multiple Terries in weRate, with no hard limit on how many you collect. However, only one Terry can be active at a time.

### 📐 Basic Terry rules

Your active Terry is the one that:

* Earns XP
* Applies multipliers
* Determines LP and credit rewards
* Progresses through levels

You can switch your active Terry at any time from your Backpack.

***

### 🧭 Active vs Inactive Terries

* **Active Terry**
  * Receives all XP from your actions
  * Applies its skills, rarity, and multipliers
  * Determines your final rewards for reviews and quests
* **Inactive Terries**
  * Do not earn XP
  * Do not apply multipliers
  * Remain unchanged until (re)activated

This keeps progression clear, fair, and easy to understand.

***

### 🌱 Why Own Multiple Terries?

Owning several Terries gives you strategic flexibility without forcing complexity:

* You can **develop different Terries for different playstyles**
* You can switch which Terry you want to progress at any moment
* You can experiment with different rarity tiers and skill allocations
* You can keep long-term Terries while actively leveling a new one

Only the Terry you choose to activate will progress, letting you focus growth where it matters.

***

### 🎒 Visual & Identity Choice

Your selected Terry represents you across the app:

* Appears as your avatar
* Reflects your progression and status
* Evolves visually as it levels up

You decide which Terry represents you at any given time.

***

### ✨ Design Philosophy

Terries are designed to encourage:

* Collection without pressure
* Progression without micromanagement
* Strategy without confusion

Multiple Terries give you **options**, not obligations.

Choose one. Play. Progress. Switch when you want.


# Earnings & Rewards

Earnings and rewards are at the core of the weRate ecosystem. They are designed to fairly compensate real-world participation, reward quality over volume, and create long-term progression.

{% hint style="info" %}
Every reward in weRate is earned through **real actions**, validated by **presence**, and amplified by **skill, consistency, and trust**.
{% endhint %}

### 🎯 What You Can Earn

weRate currently features three primary reward types:

* **XP (Experience Points) :** Used to level up your active Terry and unlock long-term progression.
* **LP (Leaderboard Points) :**&#x55;sed to rank users against one another and distribute competitive rewards.
* **Rate :** Our utility unit earned or granted through activity on the weRate platform. It can be used to access or redeem platform rewards and benefits.

Each reward serves a **different purpose** and follows **different calculation rules**.

{% hint style="info" %}
In the future, weRate, will also introduce a tradable token. Project name Stardust (aka $Rate)
{% endhint %}

***

### 🧠 Core Design Principles

The reward system is built around a few key principles:

* **Presence-first**\
  Rewards are tied to real visits, real actions, and real people.
* **Quality over spam**\
  Writing a meaningful review is more valuable than repeating low-effort actions.
* **Skill-based amplification**\
  Progression comes from how you allocate your Terry’s skill points and how you play over time.
* **Transparent mechanics**\
  All reward formulas are deterministic or clearly probabilistic and visible to users.

***

### 🔁 How Rewards Are Earned

Rewards are earned through actions such as:

* Completing weekly quests
* Writing reviews
* Participating in leaderboards
* Completing achievements
* Special events or campaigns

Each action starts from a **base reward**, which is then modified by your Terry’s multipliers and skills.

***

### 🧩 Active Terry Rule

At any given moment, **only one Terry is active**.

* XP progression applies only to the active Terry's "[ambition](/using-the-werate-app/terries/skills-points/ambition)" skill
* LP calculations are based on the active Terry's "[focus](/using-the-werate-app/terries/skills-points/focus)" and "[luck](/using-the-werate-app/terries/skills-points/luck)" skills
* RATE rewards are influenced by the active Terry’s "[influence](/using-the-werate-app/terries/skills-points/influence)" skills

Owning multiple Terries offers strategic flexibility, but rewards are always calculated from the Terry that is active in your backpack.

***

### 📈 Multipliers, Not Flat Rewards

Rewards are not fixed numbers.

Instead, they are calculated as:

* **Base reward**
* Modified by **rarity**
* Modified by **level-based multipliers**
* Modified by **skill bonuses** (Ambition, Focus, Luck, Influence)

This creates a system where:

* Early decisions matter
* Progress compounds over time
* Long-term contributors are meaningfully rewarded

Detailed formulas are covered in the dedicated XP, LP, and RATE pages.

***

### 🧭 What Comes Next

This page gives you the big picture.

The following pages will go deeper into:

* How XP works and how leveling is calculated
* How LP powers rankings and prize pools
* How RATE are earned, boosted, and redeemed

Together, these systems form a transparent, fair, and sustainable reward economy built on real-world trust.


# DIVIDER / DIVIDER


# GameFi and SocialFi

An essential part of the weRate ecosystem is that checking in and giving reviews is fun, engaging and social. Because blockchain technology enables this through GameFi and SocialFi, we can cater to the 3 positive player type categories defined by Richard Bartle: &#x20;

* Achievers are all about credits and status. They want to be able to show their friends how they are progressing. They like to collect badges and put them on display. In weRate we allow Bohemian leveling, gaining Wisdom, and even reaching the 🥇Gold Status. In the future, we will also allow badges and participation in global and local leaderboards to win awesome prizes.
* Explorers want to see new things and discover new secrets. They’re not as bothered about credits or prizes. For them, discovery is the prize. Thanks to weRate, explorers can find new great bars, restaurants, and many other amazing venues. In these places, they can also earn more credits because they have not been there before.
* Socializers are the vast majority, constituting almost 80% of all people who play games. They experience fun in games through interaction with other players. In weRate there are tons of different ways to interact with other users, such as upvoting and downvoting, meeting people at different places, following your favorite weRate Influencers, etc... In our online community, you can also join groups that match your profile, and interests.


# Earnings & Rewards

{% hint style="warning" %}
During BETA and prior to TGE users will earn CREDITS when performing actions in app. All-time leaderboard rank rewards are part of the future airdrop campaign.
{% endhint %}

When engaging with weRate's ecosystem a user will encounter 4 key assets that can be earned or won as rewards.

<table><thead><tr><th width="209">Assets</th><th width="108">Acronym</th><th>Role</th></tr></thead><tbody><tr><td>$RATE</td><td>$R</td><td>Tradable utility token</td></tr><tr><td>Credits</td><td>$C</td><td>Non-transferable in-app token</td></tr><tr><td>Experience Points</td><td>XP</td><td>Tracks Terries progression</td></tr><tr><td>Leaderboard Points</td><td>LP</td><td>Reflects performance &#x26; rank on leaderboards</td></tr></tbody></table>

## Earning Wisdom, Experience & Points

For every check-in, review, and other valuable action within the weRate ecosystem, users earn **Points (Pts)**. The most basic way to earn points is by performing check-ins and leaving reviews. While all earned points contribute to boosting your account’s reputation (Wisdom), not all of them will be contribute to your **Leaderboard Rank**.

Points not only add to the overall credibility and social status of your account (**Wisdom**), but they are also used to calculate **Leaderboard Points** and determine your ranking on all qualifying leaderboards!

<table><thead><tr><th>Valuable Action</th><th width="125">PTS</th><th width="105">XP</th><th data-type="checkbox">Qualifies for Rank</th><th data-type="checkbox">Qualifies for W</th></tr></thead><tbody><tr><td>Check-In</td><td>10</td><td>10</td><td>true</td><td>true</td></tr><tr><td>Review Rating</td><td>30</td><td>15</td><td>true</td><td>true</td></tr><tr><td>Review Commentary</td><td>40</td><td>20</td><td>true</td><td>true</td></tr><tr><td>Review Pictures</td><td>30</td><td>15</td><td>true</td><td>true</td></tr><tr><td>Upvote</td><td>2</td><td>0</td><td>false</td><td>true</td></tr><tr><td>Receive an upvote</td><td>5</td><td>0</td><td>false</td><td>true</td></tr></tbody></table>

## $RATE REWARDS

WeRate's utility token is fundamental to a users in-app progress and overall usage of the app. $RATE can be earned through [leaderboard](/using-the-werate-app/gamefi-and-socialfi/leaderboards) rewards. The higher you rank, the more $RATE you'll win.

$RATE rewards are defined by weRate's [Reward Pool](/using-the-werate-app/tokenomics/reward-pool) which operates through a monthly allocation mechanism that are spread over the active public leaderboards that operate weekly, monthly & quarterly.

To be eligible for $RATE rewards a user must rank in the top 50% of a leaderboard with the only exception of Rarity leaderboards where that limit is raised to top 30%.\
\
If a user was ranked on the weekly or monthly general leaderboard but did not qualify for $RATE rewards he will be awarded 25 Credits.

## Credit Rewards

Users can earn Credits by completing achievements quests or if they ranked on a general leaderboard but failed to earn $RATE.

{% hint style="danger" %}
During BETA users will earn CREDITS when leaving a complete review (12) or performing a check-in (2).
{% endhint %}


# Leaderboards

There are <mark style="color:purple;">2 types of leaderboards</mark> : Public & Private

## Public Leaderboards

* <mark style="color:purple;">General</mark>: these will continuously run and everybody can join them at every moment in time. Pre-TGE this is the beta leaderboard, and post-TGE the general leaderboard will be available in 2 sets of period: Weekly & Monthly
* <mark style="color:purple;">Geographical</mark>: based on your residency which you fill in while making an account. Depending on the number of reviewers in your region these can be on the scale of a city, province, country, region, and continent. 2 sets of periods (Monthly & Quarterly)
* <mark style="color:purple;">Rarity</mark>: based on the rarity of Bohemians used. There are 6 Rarities : Common, Rare, Epic, Legendary, Mythic & Ultimate. 2 sets of periods (Monthly & Quarterly)
* <mark style="color:purple;">Categories</mark>:  based on the category of venue a user is reviewing. At launch leaderboards available will be Restaurants & Bars. These will expend as the game is progressing. 2 sets of periods (Monthly & Quarterly)
* <mark style="color:purple;">Basic</mark> : same principle as general leaderboard but made for users using basic bohemians, this leaderboard does not qualify for $RATE rewards but will win CREDITS & Soulbound Bohemians instead. 2 sets of periods (Weekly & Monthly)

<table><thead><tr><th width="171">Leaderboard</th><th width="121" data-type="checkbox">Weekly</th><th width="120" data-type="checkbox">Monthly</th><th width="129" data-type="checkbox">Quarterly</th><th>Rewards</th></tr></thead><tbody><tr><td>General</td><td>true</td><td>true</td><td>false</td><td>$RATE &#x26; Credits</td></tr><tr><td>Categories</td><td>false</td><td>true</td><td>true</td><td>$RATE</td></tr><tr><td>Rarity</td><td>false</td><td>true</td><td>true</td><td>$RATE</td></tr><tr><td>Geographical</td><td>false</td><td>true</td><td>true</td><td>$RATE</td></tr><tr><td>Basic</td><td>true</td><td>true</td><td>false</td><td>Credits</td></tr></tbody></table>

## Private Leaderboards

Private Leaderboard accessible through an invitation code. Rules of general leaderboard apply. Private leaderboard are updated monthly.


# Ratings

As a WeRate user, you’re living an exciting and vibrant lifestyle—exploring diverse venues, enjoying memorable experiences, and going out with your different **Bohemians**.

But great experiences come at a cost. That’s where the **rating system** comes in—a core mechanic that regulates review activity through a **star-based resource system** where leaving one review will cost 1 star.

The system operates on a **five-star scale**, with all users starting at **one star**. Additional stars unlock based on your **Bohemian** ownership:

* Common Bohemians unlock up to 2 star-ratings
* Rare Bohemians unlock up to 3 star-ratings
* Epic Bohemians unlock up to 4 star-ratings
* Legendary Bohemians unlock up to 5 star-ratings

During **BETA**, users can unlock up to **3-star ratings**.

* The **first additional star** is unlocked after leaving **5 reviews**.
* The **second additional star** is unlocked after successfully **referring a friend**.

Additionally, **stars regenerate** at a rate of **1 star every 5 hours**, ensuring you always have the opportunity to keep reviewing and sharing your experiences.


# Marketplace

You can acquire Bohemians in three ways:

* **In-app Marketplace** – Buy directly through our built-in marketplace in the mobile app.
* **Minting** – Obtain new Bohemians by minting them on our website.
* **Solana NFT Marketplaces** – Purchase from third-party marketplaces on the **Solana** blockchain.

When purchasing or minting a **Bohemian**, you can only see:

* **Rarity** – The level of uniqueness of the Bohemian. (Common, Rare, Epic or Legendary)
* **Specialty** – The distinctive trait that sets it apart. (Genesis, Foodie, Sipper...)

You will **not** be able to see a **Bohemian’s Attribute Points** before purchasing — they are assigned randomly and revealed **after** the purchase is complete.


# Upvoting and ⚠️ Reporting

You can <mark style="color:purple;">upvote</mark> reviews of users if you feel like they absolutely hit the sweet spot! It’s a way of appreciating the effort of another community member, and also to help improve the overall quality of the platform.

* You can only upvote 2 reviews per day
* Every upvote earns the owner of the review:
  * WPs
  * 1 extra Experience for that Bohemian
* If you upvote a review that is later taken down due to NSFW or other inappropriate content, you risk losing WPs

To help keep our community clean and safe, we allow <mark style="color:purple;">reporting</mark> of reviews by our community members.

* Reporting a review that is later confirmed to be inappropriate earns you WPs
* After confirmation, reviews that has been reported will be taken of our platform
* Creators of removed reviews risk getting banned from the weRate ecosystem, with potential loss of all in-game assets
* Reporting a review that is deemed OK can cause the a loss of Wisdom and Health for the person who reported

Since we value positivity, we do not allow downvotes for a review. Low quality reviews will simply move down the ladder automatically, thanks to upvoted reviews rising to the top.

<br>


# A community owned review platform

weRate universe is set to evolve into the world's first community owned review platform.

This means that, over time, important decisions and value parameters will be discussed and voted upon with all stakeholders that provide value to the ecosystem.

This can only work if there is participation and maturity within the community. This is why we choose to evolve slowly into decentralisation. Starting of with simple votes in our mobile app, we slowly move towards a DAO structure that will eventually govern the weRate Foundation.

* The Foundation will oversee the operations of the DAO, weRate team, and ecosystem efforts to make the community blossom
* Through in-app voting and staking mechanisms, users will be able to help decide on features, parameters, and decisions influencing the direction in which weRate is evolving
* Owning a Bohemian while adding value to the ecosystem will result in sharing a large part of the revenue of the platform
* Participating businesses will be able to vote in features that are important to them, while also having a stake in weRate through $RATE ownership and locking

Central to all operations and value flow in the weRate ecosystem is the $RATE token, fuelled by a balanced circular token economy.

&#x20;


# Page 1


# Tokenomics

$RATE is the native token of the weRate ecosystem and plays a central role in the token economy by incentivizing positive actions from both users and businesses.


# $RATE

**Token**: weRate token

**Ticker**: $RATE

**Maximum supply**: 1,000,000,000

**Token standard**: SPL

**Network**: Solana

**Burning:** 2.5% of all in-app transactions, daily

**Max burn:** 25% or 250,000,000 $RATE


# Reward Pool

{% hint style="info" %}
At the Token Generation Event (TGE), **30% of all tokens** (**300,000,000 $RATE**) are allocated to the **Reward Pool**. The majority of the platform’s revenue is designed to flow back into this pool, ensuring a sustainable and continuously replenished rewards system.
{% endhint %}

## Reward Allocation

At the end of every month, 2.5% of the total reward pool will be allocated to next months public [leaderboard](/using-the-werate-app/gamefi-and-socialfi/leaderboards) rewards.  The reward allocation from the monthly reward pool is distributed across three timeframes—weekly, monthly, and quarterly—to ensure a balanced and engaging reward system:

* <mark style="color:purple;">**Weekly Rewards (20%)**</mark>
  * Only the general leaderboard is rewarded during the weekly period.
  * On average, 4.62% of the monthly pool is distributed per week.
* <mark style="color:purple;">**Monthly Rewards (60%)**</mark>
  * Rewards are split across multiple leaderboard categories to promote diversity:
    * General leaderboard: 35%
    * Rarity leaderboard: 5%
    * Category leaderboard: 15%
    * Country leaderboard: 5%
* <mark style="color:purple;">**Quarterly Rewards (20%)**</mark>
  * Rewards are accrued over three months and distributed as follows:
    * Rarity leaderboard: 5%
    * Category leaderboard: 10%
    * Country leaderboard: 5%

Important. The 2.5% allocation is calculated based on a pool of 50,000 Bohemian users. The monthly allocation will follow a linear distribution, starting at 0.1% and increasing with the user base until it reaches the desired allocation velocity of 2.5%.

Adjustments can be made in consensus with the Foundation.

{% hint style="info" %}
A "Bohemian user" is defined as user that owns at least a Common or rarer Bohemian NFT. Users that use Basic Bohemians will not be eligible for the $RATE Reward Pool.
{% endhint %}


# Token distribution

To ensure that value continues to flow towards our users, the largest token allocation is the reward pool with 30% of the total supply.&#x20;

10% of $RATE tokens is allocated to external activities promoting weRate, while 12% is reserved for the Foundation.

The team receives 15% of the total token supply, and 5% is reserved for advisors.

4.5% of the tokens were sold in the pre-seed round, and 20.5% is reserved for the seed round, with 14.5% for strategic investors and venture capital, 2% for the KoL round and 2% for the public sale.

Lastly 5% of the token supply is for providing liquidity to the markets.&#x20;

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2FHlJfb2VN5UR7OAW6xInP%2FScreenshot%202025-01-30%20at%2018.13.28.png?alt=media&amp;token=9bf392df-358f-4c89-b77e-3b1c08e8eb6d" alt=""><figcaption></figcaption></figure>


# Token release schedule

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2FL19gfPBvOjz81nUyRDtg%2FScreenshot%202025-01-30%20at%2018.09.58.png?alt=media&amp;token=e783ad66-6b6e-4a61-814b-5a6ba20b94a6" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2FOl2tFjp515r3FYIF1Xj9%2FScreenshot%202025-01-30%20at%2018.10.43.png?alt=media&amp;token=82cd4373-8125-4d89-8d11-8a604ec7daa9" alt=""><figcaption></figcaption></figure>


# Ecosystem value flow

## Revenue Flows

The flow diagram below shows the value flow of revenue, $RATE and rewards throughout the entire weRate ecosystem.&#x20;

<figure><img src="https://1063215450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FiWj12Tkcu3eBt96wU5Mh%2Fuploads%2F2WfYq1rPcXWkSWOJ8oAi%2FweRate%20-%20value%20flow.png?alt=media&amp;token=69a729e4-0381-46ec-928d-b681b80ef6e7" alt=""><figcaption><p>$RATE Flow &#x26; Distributions</p></figcaption></figure>

Starting from the top, revenue comes in through different sources.

* In-App spendings : $RATE spendings associated to GameFi mechanics & marketplace sales excluding NFT sales. These spendings are directly associated with user engagement.
* 3rd Party Revenue : External (non-user) revenue : venue subscription, advertising, data related revenue, table-booking fees...
* NFT Sales : Marketplace sales related to our NFT collections. (ex. Bohemians)

Revenue is distributed via a transparent system to 3 main pools: Reward Pool, Burn Pool and Foundation.&#x20;

* Reward Pool : The $Rate token pool is distributed to users through consistent cadences of in-app public leaderboards.
* Foundation : The funds allocated to the Foundation will be allocated strategically to support all operational needs, including team salaries, third-party services, marketing efforts, contributions to the DAO, and the development of a Treasury for future initiatives.
* Burn Pool : 2.5% of all daily in-app spendings are burned with a maximum burn of 25% of all $Rate tokens.

Percentages shown are the initial configurations, and subject to change depending on market conditions and Foundation decisions.

## Reward Pool Mechanism

At the end of every month, 2.5% of the total reward pool will be allocated to next months public leaderboard rewards.  The reward allocation from the monthly reward pool is distributed across three timeframes—weekly, monthly, and quarterly—to ensure a balanced and engaging reward system:

* Weekly Rewards (20%)
  * Only the general leaderboard is rewarded during the weekly period.
* Monthly Rewards (60%)
  * General leaderboard: 35%
  * Rarity leaderboard: 5%
  * Category leaderboard: 15%
  * Country leaderboard: 5%
* Quarterly Rewards (20%)
  * Rewards are accrued over three months and distributed as follows:
    * Rarity leaderboard: 5%
    * Category leaderboard: 10%
    * Country leaderboard: 5%

Important. The 2.5% allocation is calculated based on a pool of 50,000 Bohemian users. The monthly allocation will follow a linear distribution, starting at 0.1% and increasing with the user base until it reaches the desired allocation velocity.

## Airdrop Event

Rewards distributed during airdrop events prior to the Token Generation Event (TGE) on Zealy and within the app will be deducted directly from the overall reward pool. Only these specific pre-TGE rewards are accounted for in this deduction, ensuring the token allocation remains fair and sustainable for the platform's broader ecosystem.


# Revenue model

The web3 revolution creates an opportunity for radically different business models and concepts to disrupt existing industries. In order to create a balanced economy that thrives in both bull and bear markets, it is important for a crypto project to have diversified sources of revenue that can assure the longevity of the ecosystem.

We will generate revenue from both users and businesses, creating a strong circular economy with multifaceted revenue streams.&#x20;

Initial revenue comes from onboarding users, in-app purchases and fees. After that, the majority of revenue comes from onboarding businesses.


# User-Generated Revenue

WeRate is the first platform that leverages blockchain technology, GameFi, SocialFi, and token incentives in a revolutionary concept to reward reviews. Being the first to market with this novel approach gives us headway in creating a large user base in an efficient manner, before competitors gain access to market share. This will result in general brand awareness across the entire crypto-ecosystem, resulting in an initial target market of around 500 million crypto users worldwide. This does not account for the annual growth in crypto users.

Revenue generation from users will be realized through:

* Bohemian purchases and trading
* Wallet transaction and trading fees
* In-app reservations
* Subscription model to unlock benefits


# Business-Generated Revenue

Online reviews, both positive and negative, contribute immensely to a company's success. The reason that fake reviews are so resilient is that the return on investment is very high. An extra star on a restaurant's Yelp rating can increase revenue by 5% to 9%.&#x20;

In a court case dating back to 2018, a California-based business (Super Mario Plumbing, California) claimed to have suffered a 25% drop in revenue which led to the forced layoffs of several staff members, as a direct result of a competitor’s fake reviews. In a similar case, a food business selling dumplings (Ottawa Perogies) claimed to have gone out of business as a result of fake reviews, after 13 years of hard work building their business and reputation.

WeRate offers businesses:

* A chance to take back reputational control
* Enjoy high quality feedback
* Gain insights into customer behavior
* Exposure to the continuously growing web3 community

For businesses it is important to be able to conduct online review management. This is done through a subscription model we call Verified Venues (VV). VVs enjoy a lot of benefits:

* Radiate trust and enhance map visibility through:
  * Purple check mark
  * Popup window highlighting your business
  * Promotion to people who are nearby
* Be recommended to certain users based on preferences
* Access to analytics
  * See who liked (favorited) your venue and send them messages
  * See check-in and review statistics
  * Get insights on competitors
* Physical store benefits
  * Order postal cards to give to their take-away users
  * WeRate Quality label for window bragging
  * WeRate goodie bag ordering (stickers, etc…)
* Upgrade the company page
* Improved in-game mechanics to attract more customers
* Allow interaction with users
  * Ability to respond to reviews
  * Send promotions
  * Users can ask questions
  * Launch events
  * Invite weRate Influencers to your business
* Use reviews to your advantage, we will never allow scrubbing (paying to remove bad reviews)
  * However we allow positive review boosting!&#x20;
  * Inappropriate reviews can be asked to be removed
  * Positive reviews can be used for marketing purposes
* History satisfaction chart of the venue
* Participate in Favorite WeRate Venue Awards
* Create special offerings through the app, such as discounts, last available seats, happy hours, etc…
* In-app advertising (more than 90% of Yelp’s revenue comes from advertisements)
* And much more…

We will employ a CPC model for listings and CPM model for advertisements.


