> For the complete documentation index, see [llms.txt](https://whitepaper.werate.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.werate.io/using-the-werate-app/revenue-model/business-generated-revenue.md).

# Business-Generated Revenue

Online reviews, both positive and negative, contribute immensely to a company's success. The reason that fake reviews are so resilient is that the return on investment is very high. An extra star on a restaurant's Yelp rating can increase revenue by 5% to 9%. 

In a court case dating back to 2018, a California-based business (Super Mario Plumbing, California) claimed to have suffered a 25% drop in revenue which led to the forced layoffs of several staff members, as a direct result of a competitor’s fake reviews. In a similar case, a food business selling dumplings (Ottawa Perogies) claimed to have gone out of business as a result of fake reviews, after 13 years of hard work building their business and reputation.

WeRate offers businesses:

* A chance to take back reputational control
* Enjoy high quality feedback
* Gain insights into customer behavior
* Exposure to the continuously growing web3 community

For businesses it is important to be able to conduct online review management. This is done through a subscription model we call Verified Venues (VV). VVs enjoy a lot of benefits:

* Radiate trust and enhance map visibility through:
  * Purple check mark
  * Popup window highlighting your business
  * Promotion to people who are nearby
* Be recommended to certain users based on preferences
* Access to analytics
  * See who liked (favorited) your venue and send them messages
  * See check-in and review statistics
  * Get insights on competitors
* Physical store benefits
  * Order postal cards to give to their take-away users
  * WeRate Quality label for window bragging
  * WeRate goodie bag ordering (stickers, etc…)
* Upgrade the company page
* Improved in-game mechanics to attract more customers
* Allow interaction with users
  * Ability to respond to reviews
  * Send promotions
  * Users can ask questions
  * Launch events
  * Invite weRate Influencers to your business
* Use reviews to your advantage, we will never allow scrubbing (paying to remove bad reviews)
  * However we allow positive review boosting! 
  * Inappropriate reviews can be asked to be removed
  * Positive reviews can be used for marketing purposes
* History satisfaction chart of the venue
* Participate in Favorite WeRate Venue Awards
* Create special offerings through the app, such as discounts, last available seats, happy hours, etc…
* In-app advertising (more than 90% of Yelp’s revenue comes from advertisements)
* And much more…

We will employ a CPC model for listings and CPM model for advertisements.