# Business-Generated Revenue Online reviews, both positive and negative, contribute immensely to a company's success. The reason that fake reviews are so resilient is that the return on investment is very high. An extra star on a restaurant's Yelp rating can increase revenue by 5% to 9%. In a court case dating back to 2018, a California-based business (Super Mario Plumbing, California) claimed to have suffered a 25% drop in revenue which led to the forced layoffs of several staff members, as a direct result of a competitor’s fake reviews. In a similar case, a food business selling dumplings (Ottawa Perogies) claimed to have gone out of business as a result of fake reviews, after 13 years of hard work building their business and reputation. WeRate offers businesses: * A chance to take back reputational control * Enjoy high quality feedback * Gain insights into customer behavior * Exposure to the continuously growing web3 community For businesses it is important to be able to conduct online review management. This is done through a subscription model we call Verified Venues (VV). VVs enjoy a lot of benefits: * Radiate trust and enhance map visibility through: * Purple check mark * Popup window highlighting your business * Promotion to people who are nearby * Be recommended to certain users based on preferences * Access to analytics * See who liked (favorited) your venue and send them messages * See check-in and review statistics * Get insights on competitors * Physical store benefits * Order postal cards to give to their take-away users * WeRate Quality label for window bragging * WeRate goodie bag ordering (stickers, etc…) * Upgrade the company page * Improved in-game mechanics to attract more customers * Allow interaction with users * Ability to respond to reviews * Send promotions * Users can ask questions * Launch events * Invite weRate Influencers to your business * Use reviews to your advantage, we will never allow scrubbing (paying to remove bad reviews) * However we allow positive review boosting! * Inappropriate reviews can be asked to be removed * Positive reviews can be used for marketing purposes * History satisfaction chart of the venue * Participate in Favorite WeRate Venue Awards * Create special offerings through the app, such as discounts, last available seats, happy hours, etc… * In-app advertising (more than 90% of Yelp’s revenue comes from advertisements) * And much more… We will employ a CPC model for listings and CPM model for advertisements. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.werate.io/using-the-werate-app/revenue-model/business-generated-revenue.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.