weRate
  • Welcome to weRate
    • weRate Mission
    • Introducing weRate
  • The Broken Review Economy
    • Rapidly growing industry
    • Fake reviews
    • Review bias
    • No engagement. No Value
    • Terrible search experience
    • Undervalued & massive opportunity
  • Authentic reviews
    • The opportunity
    • Proof-of-Authenticity system
    • Storing Proof-of-Review onchain
    • Benefits for users
    • Benefits for businesses
  • Using the application
    • Getting started
    • Checking in
    • Giving a review
    • The map
    • Unrivaled search
    • Crypto events
  • Bohemians
    • Rarity Tiers
    • Attribute Point Allocation
    • Bohemian Attributes
    • Levelling Up
    • Bohemian Properties
    • Bohemian Specialities
    • Owning Several Bohemians
  • GameFi and SocialFi
    • Earnings & Rewards
    • Leaderboards
    • Bonus Points Multipliers
    • Ratings
    • Energy
    • Wisdom
    • Marketplace
    • Upvoting and ⚠️ Reporting
    • A community owned review platform
  • Tokenomics
    • $RATE
    • Reward Pool
    • Token distribution
    • Token release schedule
    • Ecosystem value flow
  • Revenue model
    • User-Generated Revenue
    • Business-Generated Revenue
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  1. The Broken Review Economy

Fake reviews

PreviousRapidly growing industryNextReview bias

Last updated 4 days ago

Fraud has become a business model. Reviews influence billions in spending — and bad actors have taken notice.

📉 The trust crisis in numbers:

  • 67% of consumers are concerned about review fraud (AgilityPR, 2021)

  • 85% say they’ve read reviews that felt “sometimes or often fake” (Sift, 2019)

  • Google removed 55 million fake reviews in 2020

  • TripAdvisor, Yelp, and Facebook also report large-scale review fraud

Fake reviews often result from:

  • Astroturfing — fake reviews written to boost or attack a business

  • Review bombing — mass negative campaigns to punish venues

  • Paid reviews — ratings in exchange for perks or money

The economic damage is enormous: Fake reviews distort over $152 billion in online spending each year (World Economic Forum)

It’s not just misleading — it’s an invisible tax on trust.

🔒 How WeRate Fights Fake Reviews

WeRate introduces a multi-layered approach to authenticity:

  • ✅ Proof-of-Location Reviews must originate near the venue, with GPS verification

  • ✅ Biometrics & device validation Confirm reviewer identity in a privacy-conscious way

  • ✅ AI-powered ticket scanning (soon) Validate check-ins via receipts or event proof

  • ✅ Immutable storage (soon) Reviews are hashed and stored on-chain

  • ✅ Incentive alignment Users earn for authenticity — not for volume, hype, or manipulation

Fake reviews thrive when there's no cost. WeRate adds friction, consequences, and rewards for truth.